UnitLevel 3Undergraduate

ATS3262 Critical issues in public relations

Faculty of Arts

ATS3262 Critical issues in public relations is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts. It isn't offered in 2025. It needs ATS2996 or ATS2455.

Credit points
6
Offered in 2025
Not offered
Assessment
No exam
3 tasks
Workload
144 hours
per semester

This is the 2025 handbook entry. See the 2027 entry.

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Requisites

After ATS3262

No unit lists ATS3262 as a prerequisite in the 2025 handbook.

Overview

The unit provides a unique experience for you to engage deeply in research and reflect on major challenges for the public relations industry and discipline. In researching and writing on a public relations topic of your choosing, you can engage with a contemporary debate, issue or challenge over the course of a semester. Through a combination of directed reading, online learning activities and independent research, you complete a major scholarly or professional industry report that demonstrates a high level of competence in theoretical and conceptual analysis and advanced scholarship on the public relations discipline.

Offerings in 2025

The 2025 handbook lists no offerings for ATS3262.

Assessment

  • ReflectionWritten
    20%
  • Annotated bibliographyWritten
    35%
  • ReportWritten
    45%

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    identify and analyse major challenges for the public relations industry and debates within the discipline;

  2. 2

    develop a research topic and proposal;

  3. 3

    conduct research using various methodologies and theoretical approaches;

  4. 4

    write a scholarly or professional industry report.

Workload and teaching

  • Lectures12 hours
  • Tutorials24 hours
  • Teaching approachResearch activities

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.

Where it fits

ATS3262 is part of 1 area of study in the 2025 handbook.

Contacts

Chief Examiners
Dr Alison Stieven-Taylor
Unit Coordinators
Dr Alison Stieven-Taylor

Common questions

What are the prerequisites for ATS3262?

You need ATS2996 or ATS2455 before you enrol.

When is ATS3262 offered?

ATS3262 has no offerings listed in the 2025 handbook.

How much work is ATS3262?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does ATS3262 have an exam?

No. ATS3262 has 3 assessment tasks and no exam.

Which majors and minors include ATS3262?

ATS3262 is part of Public relations.

More details

Credit points
6
Level
3
Study level
Undergraduate
Faculty
Faculty of Arts
Organisational unit
Media
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 4
Study abroad
Available