ATS3262 Critical issues in public relations
Faculty of Arts
ATS3262 Critical issues in public relations is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2020 in Semester 1 at Caulfield. It needs ATS2455 or ATS2996.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before ATS3262
Prerequisites
Pass these before you enrol.
After ATS3262
No unit lists ATS3262 as a prerequisite in the 2020 handbook.
Overview
The unit provides a unique experience for students to engage deeply in research and reflect on major challenges for the public relations industry and discipline. In researching and writing on a public relations topic of their choosing, students can engage with a contemporary debate, issue or challenge over the course of a semester. Through a combination of directed reading, online learning activities and supervised research, students complete a major scholarly report or essay that demonstrates a high level of competence in theoretical and conceptual analysis and advanced scholarship on the public relations discipline.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and analyse a contemporary challenge, problem or debate;
- 2
develop a research topic and proposal;
- 3
undertake independent research and write an extended essay or scholarly report;
- 4
communicate scholarly research to a general audience.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
ATS3262 is part of 1 area of study in the 2020 handbook.
Contacts
- Chief Examiners
- Alison Stieven-Taylor
- Unit Coordinators
- Alison Stieven-Taylor
Common questions
When is ATS3262 offered?
In 2020, ATS3262 runs in Semester 1 at Caulfield.
How much work is ATS3262?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include ATS3262?
ATS3262 is part of Public relations.