ATS3262 Critical industries in public relations and strategic communication
Faculty of Arts
ATS3262 Critical industries in public relations and strategic communication is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2027 in Semester 1 at Caulfield. It needs ATS2455 or ATS2996.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
Reviews
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Requisites
Before ATS3262
Prerequisites
Pass these before you enrol.
After ATS3262
No unit lists ATS3262 as a prerequisite in the 2027 handbook.
Overview
This unit provides you with a unique opportunity to engage in depth with a specific industry or professional field in which public relations and strategic communication operate. Choosing from specialisations such as government communication, political communication, not-for-profit and non-government communication, advocacy and activism, you will reflect on major issues, opportunities and challenges for public relations while exploring industry-specific examples and case studies. You will develop skills and career competencies relevant to an industry in which graduates and early-career professionals with specialist knowledge of public relations and strategic communication are often in demand.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Analytical ExerciseExercise20%
- Applied Practice ProjectProject35%
- ReportWritten45%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically analyse and evaluate major issues, opportunities and challenges for an industry in which public relations and strategic communication operate;
- 2
apply specialist skills and career competencies in a professional context;
- 3
design compelling and ethical industry-specific public relations strategies and communication materials;
- 4
produce a professional industry report.
Workload and teaching
- Workshops2 hours
- Lectures10 hours
- Tutorials24 hours
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Project-based learning
Where it fits
ATS3262 is part of 1 area of study in the 2027 handbook.
Contacts
- Chief Examiners
- Dr Meghan Hopper
- Unit Coordinators
- Dr Meghan Hopper
Common questions
When is ATS3262 offered?
In 2027, ATS3262 runs in Semester 1 at Caulfield.
How much work is ATS3262?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS3262 have an exam?
No. ATS3262 has 3 assessment tasks and no exam.
Which majors and minors include ATS3262?
ATS3262 is part of Public relations.