ATS2996 Public relations and society
Faculty of Arts
ATS2996 Public relations and society is a level 2, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2027 in Semester 1 at Caulfield. It has no prerequisites and unlocks 2 units.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
Reviews
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Requisites
Before ATS2996
No prerequisites or corequisites besides the enrolment rules below.
After ATS2996
2 units list ATS2996 as a prerequisite or corequisite.
Enrolment rules
Prerequisite: ATS1125
Overview
In this unit you will explore the theory and practice of public relations through the lenses of society and culture. Drawing on recent public relations scholarship you will learn diverse theoretical approaches to understanding public relations and its role in society. These socio-cultural approaches represent a shift away from the functionalist and normative understandings of public relations. Rather than viewing public relations as an organisational or management function, you will discovers public relations as a cultural activity influenced by social, political and cultural contexts, and actively involved in the construction of meaning.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- In-Class Participation ActivityExercise20%
- Literature ReviewWritten30%
- Case StudyWritten50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
critically evaluate the relationship between culture and public relations, and between public relations and society;
- 2
explain the links between socio-cultural contexts and public relations practice;
- 3
discuss the need for intercultural competence and social responsibility in public relations practice;
- 4
assess the impact of specific cultural and societal contexts on public relations practice.
Workload and teaching
- Lectures12 hours
- Tutorials24 hours
- Teaching approachProblem-based learning
- Teaching approachCase-based teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes problem-based learning approaches, where students engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit includes case-based teaching, where students apply their knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but students need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages students in actively applying their knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
ATS2996 is part of 1 area of study in the 2027 handbook.
Contacts
- Unit Coordinators
- Dr Meghan Hopper
- Chief Examiners
- Dr Meghan Hopper
Common questions
What are the prerequisites for ATS2996?
ATS2996 has no prerequisites, but enrolment rules apply.
What can I take after ATS2996?
ATS2996 is a prerequisite or corequisite for 2 units, including ATS3254 and ATS3262.
When is ATS2996 offered?
In 2027, ATS2996 runs in Semester 1 at Caulfield.
How much work is ATS2996?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS2996 have an exam?
No. ATS2996 has 3 assessment tasks and no exam.
Which majors and minors include ATS2996?
ATS2996 is part of Public relations.