A6031 Master of Strategic Communications Management (Double Masters with Shanghai Jiao Tong University)

The course is structured in two parts. Part A. Core master's study and Part B. Broadening expertise. 

Part A. Core master's study
These studies draw on best practices within the broad realm of strategic communications studies practice and research to further your understanding of strategic communications management both locally and globally. Studies focus on the challenges posed and how communication management can play a key role in an increasingly global and digital environment.

Part B. Broadening expertise 
On transferring to SJTU you will complete studies, as approved by the Department of Journalism and Communication in the Faculty of Media and Design SJTU, equivalent to 48 credit points of electives in the Monash Master of Strategic Communications Management.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

The course comprises 96 points structured into two parts: Part A. Core master's study (48 points) and Part B. Broadening expertise (48 points). 

Monash students will normally commence the first year at Monash (in July), and the second year at SJTU. Following completion of the academic program at Monash comprising 48 credit points (one year full-time) of study towards the Master of Strategic Communications Management, selected students will travel to China to complete a further 48 points (one year full-time) study toward the Master of Journalism and Communication from Shanghai Jiao Tong University (SJTU). The thesis will take place at the end of the second year at SJTU (normally around early June). 

SJTU students will normally commence the first year at SJTU, and the second year at Monash (July). They will then return to SJTU to complete the requirements of the thesis. 

Unless otherwise stated units are 6 points. 

PART A: Core master's study (48 points)

a. You must complete the following units (36 points):

• APG5197 Media and public affairs management
• APG5366 Strategic communication in a digital era 
• APG5367 Campaigns, advocacy and change 
• APG5373 Engaging audiences 
• APG5374 Data analytics in communications 
• APG5381 Effective crisis communications

b. You must complete one capstone unit from the following (12 points): 

• APG5044 Professional internship (12 points)
• APG5157 Contemporary industry challenges (12 points)
• APG5369 Communications and cultural industries field school (12 points)
• APG5485 Research portfolio (12 points)
• APG5856 Research project (12 points)
• APG5969 Advanced simulation (12 points)

Second Year at SJTU (starting in September)

Part B: Broadening expertise (48 points)

On transferring to SJTU, you will complete studies as approved at SJTU Department of Journalism and Communication in the Faculty of Media and Design, equivalent to 48 credit points of electives in the Monash Master of Strategic Communications Management, as per the requirements of the SJTU course.

While at SJTU, Monash students will be enrolled in the following Monash units (48 points):

• ASA5006 Arts Study Abroad
• ASA5007 Arts Study Abroad
• ASA5008 Arts Study Abroad
• ASA5009 Arts Study Abroad

Partner (SJTU) students, on transferring back to SJTU in the second year will be enrolled in these same units.

a. You must complete the following units (total 9 SJTU credit points):

• FL6001 English for academic purposes (2 SJTU credit points)
• CHN6207 Chinese language (4 SJTU credit points)
• CHN0916 Introduction to Chinese culture (2 SJTU credit points)
• GE 6001 Scientific writing, integrity, and ethics (1 SJTU credit points)

b. You must select one elective unit from the following (total 3 SJTU credit points): 

• JC6501 History and theory of new media (3 SJTU credit points)
• JC6504 Quantitative research methods (3 SJTU credit points)
• JC6505 Qualitative research methods (3 SJTU credit points)
• JC8501 Information visualization (3 SJTU credit points)
• JC8503 Creative advertising (3 SJTU credit points)
• JC8502 Big data and social network (3 SJTU credit points)
• JC8505 New media applications in business (3 SJTU credit points)
• JC8601 Intercultural communication (3 SJTU credit points)
• JC8604 New media and crisis communication (3 SJTU credit points)
• JC8602 New media and brand communication and management (3 SJTU credit points)
• JC8605 Interpersonal and group communication in relationship (3 SJTU credit points)
• JC8603 New media management (3 SJTU credit points)
• JC8606 Creative economics (3 SJTU credit points)
• JC8609 Health communication (3 SJTU credit points)

c. Completion of the thesis