A6031 Master of Strategic Communications Management (Double Masters with Shanghai Jiao Tong University)

The course is structured in two parts. Part A. Core master's study and Part B. Broadening expertise. 

Part A. Core master's study
These studies draw on best practices within the broad realm of strategic communications studies practice and research to further your understanding of strategic communications management both locally and globally. Studies focus on the challenges posed and how communication management can play a key role in influencing and ensuring globalisation and increasing levels of cross-cultural exchange.

Part B. Broadening expertise 
On transferring to SJTU you will complete studies, as approved by the Department of Journalism and Communication in the Faculty of Media and Design SJTU, equivalent to 48 credit points of electives in the Monash Master of Strategic Communications Management.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

The course comprises 96 points structured into two parts: Part A. Core master's study (48 points) and Part B. Broadening expertise (48 points). 

Monash students will normally commence the first year at Monash (in July), and the second year at SJTU. Following completion of the academic program at Monash comprising 48 credit points (one year full-time) of study towards the Master of Strategic Communications Management, selected students will travel to China to complete a further 48 points (one year full-time) study toward the Master of Journalism and Communication from Shanghai Jiao Tong University (SJTU). The thesis will take place at the end of the second year at SJTU (normally around early June). 

SJTU students will normally commence the first year at SJTU, and the second year at Monash (July). They will then return to SJTU to complete the requirements of the thesis. 

Unless otherwise stated units are 6 points. 

PART A: Core master's study (48 points)

a. You must complete the following units (36 points):

• APG5366 Strategic communication in a digital era 
• APG5367 Campaigns, advocacy and change 
• APG5373 Engaging audiences 
• APG5374 Data analytics in communications 
• APG5380 Public relations in a global context 
• APG5381 Crisis communications and issues management 

b. You complete one capstone unit from the following: 

• APG5044 Professional internship (12 points)
• APG5369 Industry communications field school (12 points)
• APG5485 Research portfolio (12 points)
• APG5742 Industry project (12 points)
• APG5856 Research project (12 points)
• APG5969 Advanced simulation (12 points)

Second Year at SJTU (starting in September)

Part B: Broadening expertise (48 points)

On transferring to SJTU, you will complete studies as approved at SJTU Department of Journalism and Communication in the Faculty of Media and Design, equivalent to 48 credit points of electives in the Monash Master of Strategic Communications Management, as per the requirements of the SJTU course.

While at SJTU, Monash students will be enrolled in the following Monash units (48 points):

• ASA5006 Arts Study Abroad
• ASA5007 Arts Study Abroad
• ASA5008 Arts Study Abroad
• ASA5009 Arts Study Abroad

Partner (SJTU) students, on transferring back to SJTU in the second year will be enrolled in these same units.

a. You must complete the following units (total 15 SJTU credit points):

• G090510 Introduction to Chinese Culture (2 SJTU credit points)
• CN16001 Chinese Language (2 SJTU credit points)
• FL28002 Academic English (2 SJTU credit points)
• JC26023 History and Theory of New Media (3 SJTU credit points)
• JC26021 Quantitative Research Methods (3 SJTU credit points)
• JC26152 Advanced Topics in Media and Communication (3 SJTU credit points)

b. You select elective units from the following (total 6 SJTU credit points): 

• JC26158 Qualitative Research Methods (3 SJTU credit points)
• BU28013 Statistics in Social Sciences (4 SJTU credit points)
• JC26017 Multi-Media Reporting (3 SJTU credit points)
• JC26139 Cross-cultural Communication (3 SJTU credit points)
• BU28012 Information Visualization (3 SJTU credit points)
• JC26020 New Media applications in Business (3 SJTU credit points)
• JC26035 New Media Management (3 SJTU credit points)
• JC26151 Creative Advertising (3 SJTU credit points)
• JC26154 Advanced Digital Video Production (2 SJTU credit points)

c. Completion of the thesis (before early June) (3 SJTU credit points)