B2027 Bachelor of Business and Commerce and Bachelor of Digital Media and Communication

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Business and commerce

B2026 Bachelor of Business and Commerce is a comprehensive course, structured in three equal parts. In the double degree course you complete:

Part A. Business and commerce specified study

This will provide you with a broad foundation for your study of business and commerce and expose you to several business disciplines. It will contribute breadth to your knowledge of business and commerce and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.

Part B. Business listed major

This will provide you with a focused program of study that will develop your expertise in one discipline area. You will develop, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study.

Digital media and communication

A2011 Bachelor of Digital Media and Communication is a specialist course that develops through three themes, including fundamentals in communication and media studies, digital media and professional practice, that come together in three capstone units that emphasise the intertwining of communication with all aspects of human society. In the double degree course you complete the following three parts:

Part A. Fundamentals in communication and media studies

You will be introduced to the fundamentals of communication and media studies, considering a range of media forms and the production, distribution and consumption of global and local media. You will consider how new technologies require new literacies, and the impact of mediated communication on all areas of life.

Part B. Digital media

You will be introduced to an in-depth study of the socioeconomic and sociocultural role and impact of the internet and digital media, as well as introduced to the fundamentals of digital media production and editing; website and social media design and website analytics, using industry-standard software.

Part C. Professional practice

These units are focused on workplace-relevant skills, and the internship unit will provide you with the opportunity to integrate this theory with practice, and to gain first-hand experience in a relevant workplace. AMU3744 Workplace learning internship unit is only available in the summer semester B, you will be required to undertake specific orientation one week prior to commencement.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

Students must complete 192 points, of which 96 points are from the Bachelor of Business and Commerce (including all the requirements in Part A and B for the single degree) and 96 points from the Bachelor of Digital Media and Communication (including all of the requirements in Part A, B and C for the single degree.)

You will complete your Bachelor of Digital Media and Communication specialisation and one major in the Bachelor of Business and Commerce. Where you have space in your degree you may complete a second major with no more than two units contributing towards both of your chosen majors or towards both a major and the specialisation

Business and Commerce component (96 credit points)

Digital Media and Communication component (96 credit points)

You must complete 96 credit points from Parts A, B and C as described in the Bachelor of Digital Media and Communication below.