B6052 Master of Management and Master of Applied Marketing
Faculty of Business and Economics
Master of Management and Master of Applied Marketing (B6052) is a 2 years full-time, 96-credit-point, master's degree (coursework) course from the Faculty of Business and Economics, taught at Caulfield. Map your units semester by semester with the MonMap planner.
- Credit points
- 96
- Duration
- 2 years full time
- 4 years part time
- Campus
- Caulfield
- On campus, Multi-modal
This is the 2024 handbook entry. See the 2027 entry.
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Requisite map
The 2024 handbook lists no units for B6052 itself. Pick an area of study to see its units.
Overview
Do you want to become a great business leader that has a strong understanding of marketing theory and practice?
In this double master’s degree, you’ll build advanced management capabilities complemented by a strong marketing skillset. You’ll gain highly developed leadership skills that will inspire those in your organisation to achieve success, and with advanced marketing knowledge you’ll have a firm understanding of its practical application. With expertise in both these complementary fields, you’ll blend cutting-edge research and practice to become an effective marketing leader, and gain specialist management knowledge that will fundamentally change the way you lead within your organisation.
Course structure
Made up of
Master of Management component48 credit points
Master of Applied Marketing component48 credit points
The handbook's description of this structure
Double degree courses include all the features of the component degree courses, except that electives may be reduced or redirected.
Master of Management
The Master of Management is structured in two parts, Part A. Mastery knowledge and Part B. Electives. In the double degree course you complete:
Part A. Mastery knowledge
These units will provide you with a comprehensive understanding of core management principles, contemporary practice and leadership and their impact on multi-discipline decision-making in organisations. These units will develop your capacity as an innovative future-ready professional who is able to apply specialist knowledge to complex management issues.
Master of Applied Marketing
The Master of Applied Marketing is structured in two parts Part A. Mastery knowledge and Part B. Application studies. In the double degree course you complete:
Part A. Mastery knowledge
These units will provide you with a comprehensive study of core marketing topics and impacts on marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.
Depending upon prior qualifications, students may receive credit for part of the course.
Course progression map
The course progression map provides guidance on unit enrolment for each semester of study.
You must complete 96 points, of which 48 points are from the Master of Management (including all the requirements in Part A for the single degree) and 48 points from the Master of Applied Marketing (including all of the requirements in Part A for the single degree).
Entry requirements
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test.
Pathways
Refer to the Course description for each partner course
More information
Other information
Do you want to become a great business leader that has a strong understanding of marketing theory and practice?
In this double master’s degree, you’ll build advanced management capabilities complemented by a strong marketing skillset. You’ll gain highly developed leadership skills that will inspire those in your organisation to achieve success, and with advanced marketing knowledge you’ll have a firm understanding of its practical application. With expertise in both these complementary fields, you’ll blend cutting-edge research and practice to become an effective marketing leader, and gain specialist management knowledge that will fundamentally change the way you lead within your organisation.
Common questions
How long is Master of Management and Master of Applied Marketing?
2 years full time, 96 credit points. At 24 credit points a semester, that is 4 semesters of full-time study.
Where can I study Master of Management and Master of Applied Marketing?
At Caulfield.
How do I plan my Master of Management and Master of Applied Marketing units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.