B6058 Master of Business Management and Master of Marketing and Digital Communications
Faculty of Business and Economics
Master of Business Management and Master of Marketing and Digital Communications (B6058) is a 96-credit-point, master's degree (coursework) course from the Faculty of Business and Economics, taught at Monash Online. Map your units semester by semester with the MonMap planner.
- Credit points
- 96
- Campus
- Monash Online
- Online
This is the 2025 handbook entry. See the 2027 entry.
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Requisite map
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Overview
The double degree in Master of Business Management and Master of Marketing and Digital Communications provides emerging and established professionals with advanced business knowledge combined with marketing skills and capabilities to deliver organisational success. The Master of Business Management is an integrated and practical introduction to the practice of business management in a contemporary, dynamic and digital context. In this degree, you will learn how organisations can thrive in the context of digital disruption, transformation and accelerating technological change. Combined with the Master of Marketing and Digital Communications where you will build specialist knowledge in the digital space to keep pace with contemporary trends and become an in-demand leader, you’ll be ready for the future. With its part-time and online delivery, you can also fit study around your busy work and family commitments.
In the Master of Business Management, a broad-based business degree, you will develop core business management knowledge and skills, then deep dive into a selected professional specialisation or subject area of your choice, while also gaining the foundation of business leadership knowledge aligned to contemporary employability criteria. As part of the degree, you will also have the opportunity to develop your professional presence and behavioural attributes to equip you for a managerial career and apply the latest thinking and models for implementing transformational change. Ultimately, you will apply all of the skills you have developed by completing industry projects in a sector or business of your choice.
In the Master of Marketing and Digital Communications you’ll gain cutting edge theoretical knowledge and problem-solving skills in marketing and develop core competencies in critical areas of advocacy and persuasion, public relations and crisis communications, audience research and data analytics which can be applied to the government, corporate, not-for-profit and community sectors.
As a Master of Business Management and Master of Marketing and Digital Communications graduate, you’ll be strongly placed to step into a managerial career with advanced business knowledge and skills, and you’ll also gain core marketing and communications knowledge along with the full suite of skills of an in-demand digital marketing professional.
Course structure
Made up of
Rules
Business Management component48 credit points
Marketing and Digital Communications component48 credit points
The handbook's description of this structure
Double degree courses include all the features of the component degree courses, except that electives may be reduced or redirected.
Master of Business Management
This course is structured in three parts Part A. Business management foundation, Part B. Specialist studies, and Part C. Application studies. In this double degree you complete:
Part A. Business management foundation
These studies will introduce you to business management practice at an advanced graduate level. They are designed to extend your ability to manage the organisation while building on existing professional work experience.
Part C. Application studies
The focus of these studies is professional and project work that can contribute to a portfolio of professional development.
Master of Marketing and Digital Communications
The course is structured in two parts: Part A. Core master's study and Part B. Advanced expertise. In this double degree you complete:
Part A. Core master’s study
These studies draw on best practices within the broad realm of communications and media studies practice and research to further your understanding of communications and media systems both locally and globally. Studies focus on the challenges posed by the emergence of digital media, globalisation and increasing levels of cross-cultural exchange.
These studies are further enhanced and expanded on with theoretical and industry based perspectives to provide an understanding of how organisations can connect with and influence their consumers to achieve specific marketing and promotional objectives. These studies will provide insight into the marketing communications industry and how it interacts with society and the changes associated with new technologies and new media. The impact of technological change on marketing and consumer behaviour will also be critically analysed.
Course progression map
The course progression map provides guidance on unit enrolment for each teaching period.
You must complete 96 points, of which 48 points are from the Master of Business Management (including all the requirements in Part A and Part C for the single degree) and 48 points from the Master of Marketing and Digital Communications (including all of the requirements in Part A for the single degree).
Master of Business Management (48cp)
Units are 6 points unless otherwise stated.
Part A. Business management foundation
You must complete the following four units (24 points):
- LEO5001 Leadership for organisational advancement
- LEO5002 Strategic management for agile organisations
- LEO5003 Innovation and new value creation
- LEO5004 Financial management and resource utilisation
Part C. Application studies
You must complete the following four units (24 points):
- MGO5992 Professional development
- LEO5130 Business transformation
- LEO5113 Industry challenge
- LEO5114 Global challenge
Master of Marketing and Digital Communications (48 points)
Part A. Core master’s study
You must complete the following units:
- APG5191 Principles of global communications
- APG5192 Strategic communications in a digital era
- APG5193 Data analytics in communications
- APG5194 Effective crisis communications
- MKO5916 Marketing principles in a digital world
- MKO5601 Social media marketing
- MKO5926 Integrated marketing communications
- MKO5881 Digital marketing
Entry requirements
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
Pathways
Refer to the Course description for each partner course
More information
Progression to further studies
Refer to the Course description for each partner course.
Professional accreditation
Refer to the Course description for each partner course.
Other information
The double degree in Master of Business Management and Master of Marketing and Digital Communications provides emerging and established professionals with advanced business knowledge combined with marketing skills and capabilities to deliver organisational success. The Master of Business Management is an integrated and practical introduction to the practice of business management in a contemporary, dynamic and digital context. In this degree, you will learn how organisations can thrive in the context of digital disruption, transformation and accelerating technological change. Combined with the Master of Marketing and Digital Communications where you will build specialist knowledge in the digital space to keep pace with contemporary trends and become an in-demand leader, you’ll be ready for the future. With its part-time and online delivery, you can also fit study around your busy work and family commitments.
In the Master of Business Management, a broad-based business degree, you will develop core business management knowledge and skills, then deep dive into a selected professional specialisation or subject area of your choice, while also gaining the foundation of business leadership knowledge aligned to contemporary employability criteria. As part of the degree, you will also have the opportunity to develop your professional presence and behavioural attributes to equip you for a managerial career and apply the latest thinking and models for implementing transformational change. Ultimately, you will apply all of the skills you have developed by completing industry projects in a sector or business of your choice.
In the Master of Marketing and Digital Communications you’ll gain cutting edge theoretical knowledge and problem-solving skills in marketing and develop core competencies in critical areas of advocacy and persuasion, public relations and crisis communications, audience research and data analytics which can be applied to the government, corporate, not-for-profit and community sectors.
As a Master of Business Management and Master of Marketing and Digital Communications graduate, you’ll be strongly placed to step into a managerial career with advanced business knowledge and skills, and you’ll also gain core marketing and communications knowledge along with the full suite of skills of an in-demand digital marketing professional.
Common questions
Where can I study Master of Business Management and Master of Marketing and Digital Communications?
At Monash Online.
How do I plan my Master of Business Management and Master of Marketing and Digital Communications units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.