Master of Business Management and Master of Marketing and Digital Communications

The double degree in Master of Business Management and Master of Marketing and Digital Communications provides emerging and established professionals with advanced business knowledge combined with marketing skills and capabilities to deliver organisational success. The Master of Business Management is an integrated and practical introduction to the practice of business management in a contemporary, dynamic and digital context. In this degree, you will learn how organisations can thrive in the context of digital disruption, transformation and accelerating technological change. Combined with the Master of Marketing and Digital Communications where you will build specialist knowledge in the digital space to keep pace with contemporary trends and become an in-demand leader, you’ll be ready for the future. With its part-time and online delivery, you can also fit study around your busy work and family commitments.

In the Master of Business Management, a broad-based business degree, you will develop core business management knowledge and skills, then deep dive into a selected professional specialisation or subject area of your choice, while also gaining the foundation of business leadership knowledge aligned to contemporary employability criteria. As part of the degree, you will also have the opportunity to develop your professional presence and behavioural attributes to equip you for a managerial career and apply the latest thinking and models for implementing transformational change. Ultimately, you will apply all of the skills you have developed by completing industry projects in a sector or business of your choice.  

In the Master of Marketing and Digital Communications you’ll gain cutting edge theoretical knowledge and problem-solving skills in marketing and develop core competencies in critical areas of advocacy and persuasion, public relations and crisis communications, audience research and data analytics which can be applied to the government, corporate, not-for-profit and community sectors. 

As a Master of Business Management and Master of Marketing and Digital Communications graduate, you’ll be strongly placed to step into a managerial career with advanced business knowledge and skills, and you’ll also gain core marketing and communications knowledge along with the full suite of skills of an in-demand digital marketing professional.