A6032 Master of Marketing and Digital Communications
Faculty of Arts
Master of Marketing and Digital Communications (A6032) is a 72-credit-point, master's degree (coursework) course from the Faculty of Arts, taught at Monash Online. Map your units semester by semester with the MonMap planner.
- Credit points
- 72
- Campus
- Monash Online
- Online
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Requisite map
Overview
The Master of Marketing and Digital Communications provides you with the professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge theoretical knowledge and problem solving skills in marketing and develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications, audience research and data analytics which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, graduates will be equipped to build effective and ethical communication and marketing strategies across local and international cultures and be responsive to a digitally integrated world. Taught by a combination of leading academics and practitioners in the field, you can also choose to develop deep knowledge in key elective fields including digital law, privacy and regulatory issues, and search engine optimisation and data analytics.
Course structure
Part A. Core studies48 credit points
Note: Entry Level 2 are only required to complete 24 credit points.
- APG5191Principles of global communicationsNo reviews yet6 cp
- APG5192Strategic communications in a digital eraNo reviews yet6 cp
- APG5193Data analytics in communicationsNo reviews yet6 cp
- APG5194Effective crisis communicationsNo reviews yet6 cp
- MKO5601Social media marketingNo reviews yet6 cp
- MKO5881Digital marketingNo reviews yet6 cp
- MKO5916Marketing principles in digital worldNo reviews yet6 cp
- MKO5926Integrated marketing communicationsNo reviews yet6 cp
Part B. Elective studies24 credit points
The handbook's description of this structure
The course is structured in two parts: Part A. Core studies and Part B. Elective studies.
Part A. Core studies
These studies draw on best practices within the broad realm of communications and media studies practice and research to further your understanding of communications and media systems both locally and globally. Studies focus on the challenges posed by the emergence of digital media, globalisation and increasing levels of cross-cultural exchange.
These studies are further enhanced and expanded on with theoretical and industry based perspectives to provide an understanding of how organisations can connect with and influence their consumers to achieve specific marketing and promotional objectives. These studies will provide insight into the marketing communications industry and how it interacts with society and the changes associated with new technologies and new media. The impact of technological change on marketing and consumer behaviour will also be critically analysed.
Part B. Elective studies
The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development.
Master's entry points
Depending on prior qualifications you may receive entry level credit (a form of block credit) which determines your point of entry to the course:
If you are admitted at entry Level 1 you complete 72 credit points, comprising Part A. and Part B.
If you are admitted at entry Level 2 you complete 48 credit points, comprising Part A. (24 credit points) and Part B.
Note: If you are eligible for credit for prior studies you may elect not to receive the credit and complete one of the higher credit-point options.
Course progression map
The course progression map provides guidance on unit enrolment for each teaching period.
The course comprises 72 credit points structured into two parts: Part A. Core studies (48 credit points) and Part B. Elective studies (24 credit points).
Units are 6 credit points unless otherwise stated.
Part A. Core studies (48 credit points)
You must complete the following units:
Note: Entry level 2 are only required to complete 24 credit points.
APG5191 Principles of global communications
APG5192 Strategic communications in a digital era
APG5193 Data analytics in communications
APG5194 Effective crisis communications
MKO5601 Social media marketing
MKO5881 Digital marketing
MKO5916 Marketing principles in digital world
MKO5926 Integrated marketing communications
Part B. Elective studies (24 credit points)
You must complete 24 credit points of electives from Monash Online programs.
Learning outcomes
These course outcomes are aligned with the Australian Qualifications Framework and Monash Graduate Attributes.
Upon successful completion of this course it is expected that you will be able to:
- 1
understand and analyse the possibilities, challenges and impact of marketing and digital communication;
- 2
critically interpret and evaluate secondary literature in the field of study, and the key texts and cultural products pertaining to marketing and digital communication;
- 3
apply a variety of research methodologies to real world problems of marketing and digital communication, and develop effective solutions within an ethical framework;
- 4
apply advanced research skills to communicate findings in a range of formats to professional and non-professional audiences;
- 5
demonstrate intercultural and global competence to undertake work in a world of constant technological and social change.
Entry requirements
English language
Monash Level A, that is: IELTS (Academic): 6.5 overall (no band lower than 6.0); or Pearson Test of English (Academic): score of 58 overall with no band lower than 50; or TOEFL Internet-based test: score of 79 overall with minimum scores: Writing: 21, Listening: 12, Reading: 13 and Speaking: 18; or Equivalent approved English test
Pathways
Graduate Certificate of Marketing and Digital Communications (A4014)
More information
Other information
In the Master of Marketing and Digital Communications you will develop the professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge knowledge and problem solving skills in digital marketing and communications, developing core competencies in critical areas of strategic and crisis communications, data analytics and social media marketing, which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, graduates will be equipped to build effective and ethical communication and marketing strategies that are responsive to a digitally integrated world, and informed by global understandings of cultural diversity and values. Taught by a combination of leading academics and practitioners in the field, you can also choose to develop deep knowledge in key elective fields including project management, enterprise leadership and applied analytics.
Contacts
- Academic Coordinator
- Dr Mugdha Rai
Common questions
Where can I study Master of Marketing and Digital Communications?
At Monash Online.
How do I plan my Master of Marketing and Digital Communications units?
Open the course in the MonMap planner. It lays out your semesters, checks prerequisites as you drag units in, and tracks the credit points each requirement still needs.