B6072 Master of Management and Master of Marketing and Digital Communications

Double degree courses include all the features of the component degree courses, except that electives may be reduced or redirected.

Master of Management

The Master of Management is structured in three parts: Part A. Core studies, Part B. Discipline studies and Part C. Elective studies. In this double degree course you will complete: 

Part A. Core studies

These units will provide you with a comprehensive understanding of core management principles, contemporary practice and leadership and their impact on multi-discipline decision-making in organisations. These units will develop your capacity as an innovative future-ready professional who is able to apply specialist knowledge to complex management issues.

Part B. Discipline studies

These units develop your capacity as a critical and creative professional who can apply advanced management knowledge to analyse complex organisational issues. You will build the skills to evaluate theories, apply evidence-based practices, and design innovative solutions that enhance leadership, strategy, and sustainable performance in diverse organisational contexts. Selected units within this part are accredited by the Australian HR Institute (AHRI).

Master of Marketing and Digital Communications

The Master of Marketing and Digital Communications is structured into three parts: Part A. Core studies, Part B. Applied studies and Part C. Discipline elective studies. In this double degree course you will complete: 

Part A. Core studies

These studies draw on best practices within the broad realm of communications and marketing practice and research to further your understanding of communications and marketing systems both locally and globally. These studies engage with theoretical and industry based perspectives to provide an understanding of how organisations can connect and engage with their different stakeholders to achieve specific communication and marketing objectives. Studies focus on the opportunities and challenges posed by the emergence of digital media, globalisation and increasing levels of cross-cultural exchange. The impact of technological change on marketing and communication behaviour will also be critically analysed.

Part B. Applied studies

The focus of these studies is professional and project work, focused locally or globally, that can contribute to a portfolio of professional development. In this part of the program you can also undertake higher level research.

Course progression map

The course progression map provides guidance on unit enrolment for each semester of study.

You must complete 96 points, of which 48 points are from the Master of Management (including all the requirements in Part A and B for the single degree) and 48 points from the Master of Marketing and Digital Communications (including all of the requirements in Part A and Part B for the single degree). 

Master of Management (48 credit points)

You must complete 48 credit points, including all the requirements in Part A and Part B, from the Master of Management.

Master of Marketing and Digital Communications (48 credit points)

You must complete 48 credit points, including all of the requirements in Part A and Part B, from the Master of Marketing and Digital Communications.