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MGF2341Managing employee relations

UnitLevel 2|6 credit points|Business and Economics

Management of employment relationships and workplace issues is central to the unit. Roles of parties to the employment relationship -- management, employees, trade unions, employer groups, governments, and tribunals -- are analysed....

Semester 1Semester 2Caulfield

MGF5600Managing innovation

UnitLevel 5|6 credit points|Business and Economics

This unit looks at innovation as a managerial process. It provides methodologies for setting up and managing innovation within teams, departments and organisation wide. Topics cover: sources of innovation; collaboration and cooperation in...

Semester 2Caulfield

MGF5972Managing organisational change

UnitLevel 5|6 credit points|Business and Economics

Examines contemporary assumptions, theories, models, practices, and issues of organisational change, development, and innovation, within a context of emerging change challenges in an increasingly complex world. It helps you understand how...

Semester 2Caulfield

MGF5901Managing the project context

UnitLevel 5|6 credit points|Business and Economics

This unit focuses on developing the ability to critically apply a diverse range of communication styles, structures and techniques in a project environment. The unit will emphasise the role that communication plays in managing project...

Semester 1Caulfield

MKC3110Market analysis and strategy development

UnitLevel 3|6 credit points|Business and Economics

This unit examines marketing strategy within the organisational hierarchy and its contribution to value creation. You'll analyse internal and external environments using research evidence across global contexts to inform strategic...

Semester 1Clayton

ECC3610Market design

UnitLevel 3|6 credit points|Business and Economics

Market design is a fast-growing area of economics that focuses on how the rules of a market shape outcomes. In this unit, you will learn to analyse and improve real-world markets - from school choice and kidney exchange to online...

Semester 1Clayton

MMD1090Marketing 101

UnitLevel 1|6 credit points|Business and Economics

This unit has been designed to provide you with an introduction to the field of marketing. The unit focuses on the relationship between organisations and consumers, expressed through the marketing mix. Essentially, studies are concentrated...

Semester 1Malaysia

MKM3400Marketing analytics

UnitLevel 3|6 credit points|Business and Economics

This marketing analytics unit provides the foundation for developing a marketing analytics skill set which is sought after in the digital economy. The unit focuses on the aspects of marketing analytics which enhance the understanding and...

Semester 1Semester 2Malaysia

MKM5955Marketing and the international consumer

UnitLevel 5|6 credit points|Business and Economics

Marketing is a means by which organisations create value for their stakeholders within pre-determined objectives. Marketing is widely accepted as a means for delivering greater levels of customer satisfaction, profitability, and...

Semester 1Malaysia

MKZ5955Marketing and the international consumer

UnitLevel 5|6 credit points|Business and Economics

Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's...

Suzhou (SEU)

MKX3481Marketing channels

UnitLevel 3|6 credit points|Business and Economics

The marketing task is not complete until customers receive their goods. Distribution is the process that makes that happen. The primary aim of this unit is the development and management of distribution channels in order to meet your...

Semester 2CaulfieldClayton

MKF3461Marketing communication

UnitLevel 3|6 credit points|Business and Economics

The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business...

Semester 1Semester 2Caulfield

MKC3460Marketing communication in the digital age

UnitLevel 3|6 credit points|Business and Economics

In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social...

Semester 2Clayton

MKF2131Marketing decision analysis

UnitLevel 2|6 credit points|Business and Economics

With increasing availability of data and computing power, more and more companies are using data driven decision making, and data is becoming the heart of the corporate decision making process. In this unit, you will learn the power of...

Semester 1Semester 2Caulfield

MBA5403Marketing for strategic growth

UnitLevel 5|6 credit points|Business and Economics

Marketing is about far more than promotion and advertising. It is the discipline through which organisations understand customers, create value and drive sustainable growth. In this unit, you will develop the judgement needed to evaluate...

Caulfield

MKW1120Marketing fundamentals

UnitLevel 1|6 credit points|Business and Economics

Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and...

Semester 1Semester 2Malaysia

MKF2801Marketing insights

UnitLevel 2|6 credit points|Business and Economics

Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills...

Semester 1Semester 2Caulfield

MKX3631Marketing internship

UnitLevel 3|6 credit points|Business and Economics

Ready to apply theory to practice? A marketing internship provides you with first-hand experience working in a marketing role. By experiencing marketing in action through the activities undertaken during the internship, you will enhance...

Semester 1Semester 2Caulfield

MKF2401Marketing issues in packaging design

UnitLevel 2|6 credit points|Business and Economics

Is there anyone who doesn't interact with packaging? What is the right kind of package? Packaging is part of doing business. It's part of marketing strategy. With more than thirty-five thousand different products lining the shelves and...

Semester 2Caulfield

BTC3300Marketing law

UnitLevel 3|6 credit points|Business and Economics

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights,...

Semester 2Clayton