Search units & courses
Every unit, course, major, minor and specialisation in the Monash handbook, with requisite maps and course structures.
MKF5955Marketing management: Theory and practice
No reviews yetUnitLevel 56 credit pointsBusiness and Economics
Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's...
Semester 1Semester 2Caulfield
MKF3121Marketing planning and implementation
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
"Failing to plan is planning to fail." The use of a marketing planning framework is known to increase the likelihood of an organisation achieving its objectives. Be it for a specific product or a brand portfolio, goods or services, for...
Semester 1Semester 2Caulfield
MKF3151Marketing planning and strategy
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.
Semester 1Semester 2Caulfield
MKF5912Marketing research
No reviews yetUnitLevel 56 credit pointsBusiness and Economics
Making decisions without a true understanding is like walking in the dark. One way to acquire reliable and relevant information is through conducting rigorous marketing research. In this unit, you will learn a systematic and objective...
Semester 1Caulfield
MKC2500Marketing research analysis
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
In this unit, you will learn to formulate and solve marketing research problems with different research approaches. The focus is on the survey method, but various exploratory and causal research techniques are also covered. A significant...
Semester 1Clayton
MKF2121Marketing research methods
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
The process of marketing research. Role of research in the marketing decision process. Developing key outputs -- brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques....
Semester 1Semester 2Caulfield
MKW2420Marketing research methods
No reviews yetUnitLevel 26 credit pointsBusiness and Economics
This unit is an introduction to the process of marketing research and the role of research in the marketing decision process. You will be introduced to basic types of research and their objectives, formulating research designs and...
Semester 1Semester 2Malaysia
MKW3610Marketing strategy and implementation
No reviews yetUnitLevel 36 credit pointsBusiness and Economics
The development and implementation of effective marketing strategies is one of the key success factors for marketers in competitive markets. This unit provides an integrated perspective of the planning, implementation, evaluation, and...
Semester 1Semester 2Malaysia
MKF5351Marketing strategy masterclass
No reviews yetUnitLevel 512 credit pointsBusiness and Economics
This is the capstone unit of the Master of Applied Marketing degree program. The overarching goal of the degree is to prepare competent and responsible entrants to the marketing profession. Accordingly, this integrative, end-of-program...
Semester 1Semester 2Caulfield
MKX4050Marketing theory
No reviews yetUnitLevel 46 credit pointsBusiness and Economics
Theory in marketing covers three broad levels; consumer, firm, and society. It also incorporates a number of different schools of thought developed over various eras. This unit is designed to give you an integrative introduction to...
Semester 1Caulfield
MKF1120Marketing theory and practice
No reviews yetUnitLevel 16 credit pointsBusiness and Economics
This unit provides you with an introduction to the discipline of marketing. It encompasses marketing's role in a dynamic organisational environment and introduces you to the concepts and strategies employed by marketers to create value for...
Semester 1Semester 2Caulfield
EDF5876Mastering multidisciplinary teaching: Integrating the curriculum
No reviews yetUnitLevel 56 credit pointsEducation
This unit prepares you for the teaching of Health and Physical Education (HPE), The Arts and Digital Technologies within contemporary teaching practice. You will engage in intensive, workshop-based learning that equips you with the...
Semester 1Clayton
LAW5082Masters research
No reviews yetUnitLevel 56 credit pointsLaw
Masters coursework students take this unit in their penultimate or final semester. Students in LAW5082 are attached to a nominated masters unit (in their specialisation area, if any) in which they participate as any other student. However,...
Semester 1Semester 2Monash Law Chambers
BTF5801Masters research paper
No reviews yetUnitLevel 56 credit pointsBusiness and Economics
This unit requires you to formulate a research topic on a business law related area of study and complete an individual research project. Seminars will be conducted at which you will present progress and final reports on your research...
Semester 1Caulfield
FIT5128Masters thesis final
No reviews yetUnitLevel 56 credit pointsInformation Technology
This unit is a research unit common to FIT Masters degrees. Due to the nature of IT, a wide range of Masters project types can be offered to you. Some project components are of a practical nature and may involve software development and/or...
Semester 1Semester 2ClaytonMalaysia
FIT5229Masters thesis final
No reviews yetUnitLevel 56 credit pointsInformation Technology
This unit is a research unit common to FIT Masters degrees. Due to the nature of IT, a wide range of Masters project types can be offered to you. Some project components are of a practical nature and may involve software development and/or...
Semester 1Semester 2Clayton
FIT5126Masters thesis part 1
No reviews yetUnitLevel 56 credit pointsInformation Technology
This unit is a research unit common to FIT Masters degrees. Due to the nature of IT, a wide range of Masters project types can be offered to you. Some project components are of a practical nature and may involve software development and/or...
Semester 1Semester 2ClaytonMalaysia
ENG5011Master's thesis Part 1
No reviews yetUnitLevel 512 credit pointsEngineering
In this unit, you will embark on the first phase of your research thesis, focused on developing a strong foundation for your project. You will begin by identifying a research problem in your chosen field of specialisation and formulating a...
Semester 1Semester 2Clayton
FIT5127Masters thesis part 2
No reviews yetUnitLevel 56 credit pointsInformation Technology
This unit is a research unit common to FIT Masters degrees. Due to the nature of IT, a wide range of Masters project types can be offered to you. Some project components are of a practical nature and may involve software development and/or...
Semester 1Semester 2ClaytonMalaysia
ENG5012Master's thesis Part 2
No reviews yetUnitLevel 512 credit pointsEngineering
In this unit, you will progress to the second phase of your research thesis focusing on executing the research outlined in your proposal from Thesis Part 1. You will collect data, perform experiments or engage in simulations per your...
Semester 1Semester 2Clayton