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ECB2731Managerial economics

UnitLevel 2|6 credit points|Business and Economics

This unit explores key microeconomic principles essential for business decision-making, with a focus on the theory of firms. You will analyse cost structures, market conditions, pricing strategies, and strategic interactions between firms....

Semester 2Peninsula

ECF2731Managerial economics

UnitLevel 2|6 credit points|Business and Economics

This unit will deepen your knowledge of the behaviour of the firm. You will apply economic tools to analyse production, cost and other managerial decisions in different market structures. The unit will help you understand different forms...

Semester 1Semester 2Caulfield

ECF5927Managerial economics

UnitLevel 5|6 credit points|Business and Economics

The unit equips you with the analytical tools and economic reasoning skills necessary for effective decision-making in business and organisational contexts. It integrates microeconomic theory with real-world managerial practices,...

Semester 1Semester 2Caulfield

ECW2731Managerial economics

UnitLevel 2|6 credit points|Business and Economics

This subject reviews the contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns, cost structures, market conditions, pricing policies, and the impact of regulation on...

Semester 1Semester 2Malaysia

MGF2341Managing employee relations

UnitLevel 2|6 credit points|Business and Economics

Management of employment relationships and workplace issues is central to the unit. Roles of parties to the employment relationship -- management, employees, trade unions, employer groups, governments, and tribunals -- are analysed....

Semester 1Semester 2Caulfield

MGF5600Managing innovation

UnitLevel 5|6 credit points|Business and Economics

This unit looks at innovation as a managerial process. It provides methodologies for setting up and managing innovation within teams, departments and organisation wide. Topics cover: sources of innovation; collaboration and cooperation in...

Semester 2Caulfield

ATS2671Managing intercultural communication

UnitLevel 2|6 credit points|Arts

The unit examines basic concepts of intercultural communication: face and politeness in language; the relation between cultural values and discourse; cultural variation in speech acts, turn taking rules and formulaic patterns; cultural...

Semester 2Clayton

MGF5972Managing organisational change

UnitLevel 5|6 credit points|Business and Economics

Examines contemporary assumptions, theories, models, practices, and issues of organisational change, development, and innovation, within a context of emerging change challenges in an increasingly complex world. It helps you understand how...

Semester 2Caulfield

APG5990Managing public sector organisations

UnitLevel 5|Arts

In the public sector and beyond, management is more than just a job title. It's a philosophy that’s shaped by each person's unique experiences, formal education, and professional development. These personal theories of management are...

Semester 2Australia (Other)

MKM3400Marketing analytics

UnitLevel 3|6 credit points|Business and Economics

This marketing analytics unit provides the foundation for developing a marketing analytics skill set which is sought after in the digital economy. The unit focuses on the aspects of marketing analytics which enhance the understanding and...

Semester 1Semester 2Malaysia

MKX3481Marketing channels

UnitLevel 3|6 credit points|Business and Economics

The marketing task is not complete until customers receive their goods. Distribution is the process that makes that happen. The primary aim of this unit is the development and management of distribution channels in order to meet your...

Semester 2CaulfieldClayton

MKF3461Marketing communication

UnitLevel 3|6 credit points|Business and Economics

The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works, the institutions which participate in the process and the practical business...

Semester 1Semester 2Caulfield

MKC3460Marketing communication in the digital age

UnitLevel 3|6 credit points|Business and Economics

In an increasingly competitive market, effective marketing communication is vital for business growth. In this unit, you will learn about different marketing communication strategies and tools, with a particular focus on digital and social...

Semester 2Clayton

MKF2131Marketing decision analysis

UnitLevel 2|6 credit points|Business and Economics

With increasing availability of data and computing power, more and more companies are using data driven decision making, and data is becoming the heart of the corporate decision making process. In this unit, you will learn the power of...

Semester 1Semester 2Caulfield

MKW1120Marketing fundamentals

UnitLevel 1|6 credit points|Business and Economics

Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and...

Semester 1Semester 2Malaysia

MKF2801Marketing insights

UnitLevel 2|6 credit points|Business and Economics

Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills...

Semester 1Semester 2Caulfield

MKX3631Marketing internship

UnitLevel 3|6 credit points|Business and Economics

Ready to apply theory to practice? A marketing internship provides you with first-hand experience working in a marketing role. By experiencing marketing in action through the activities undertaken during the internship, you will enhance...

Semester 1Semester 2Caulfield

MKF2401Marketing issues in packaging design

UnitLevel 2|6 credit points|Business and Economics

Is there anyone who doesn't interact with packaging? What is the right kind of package? Packaging is part of doing business. It's part of marketing strategy. With more than thirty-five thousand different products lining the shelves and...

Semester 2Caulfield

BTC3300Marketing law

UnitLevel 3|6 credit points|Business and Economics

The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights,...

Semester 2Clayton

MKF5955Marketing management: Theory and practice

UnitLevel 5|6 credit points|Business and Economics

Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's...

Semester 1Semester 2Caulfield