AMG5004 Communications and media management
Faculty of Arts
AMG5004 Communications and media management is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2027 in Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 2
- Malaysia
- Assessment
- No exam
- 2 tasks
- Workload
- 144 hours
- per semester
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Requisites
Before AMG5004
No prerequisites or corequisites besides the enrolment rules below.
After AMG5004
No unit lists AMG5004 as a prerequisite in the 2027 handbook.
Enrolment rules
Pre-requisite: Must be enrolled in a Masters by coursework
Overview
You will learn through this unit that media and communications is not just situated in the domain of creative endeavours, but that successful communication and media management is crucial to the growth and survival of any organisation. This unit will focus on developing media strategies for both internal and external contexts, such as promoting safer workplace environments, or engaging with external stakeholders in times of crisis. You will be introduced to a variety of media processes that require expertise and active management in any organisation.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | Block on |
Assessment
- Presentation50%
- Case studyWritten50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Analyse the complexities of internal and external communications in order to gain a leadership perspective of a professionally and socially diverse workplace;
- 2
Produce reports, policy briefs, and other works that positively promotes a safer, more equitable, and ethical working environment;
- 3
Develop media strategies to productively engage with external stakeholders, the public, and the media particularly in times of crisis;
- 4
Collaborate with others to identify and utilise collective skills and expertise to maximise impact of media strategies, as well as develop and utilise task management skills.
Workload and teaching
- Workshops12 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Mujie Li
- Unit Coordinators
- Dr Mujie Li
Common questions
What are the prerequisites for AMG5004?
AMG5004 has no prerequisites, but enrolment rules apply.
When is AMG5004 offered?
In 2027, AMG5004 runs in Semester 2 at Malaysia.
How much work is AMG5004?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does AMG5004 have an exam?
No. AMG5004 has 2 assessment tasks and no exam.