UnitLevel 5Postgraduate

AMG5004 Communications and media management

Faculty of Arts

AMG5004 Communications and media management is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2023 in Semester 1 at Malaysia. It has no prerequisites.

Credit points
6
Offered in 2023
Semester 1
Malaysia
Assessment
No exam
2 tasks
Workload
144 hours
per semester

This is the 2023 handbook entry. See the 2027 entry.

Reviews

No reviews yet

No reviews yet. Be the first to review AMG5004.

Requisites

Before AMG5004

No prerequisites or corequisites besides the enrolment rules below.

After AMG5004

No unit lists AMG5004 as a prerequisite in the 2023 handbook.

Enrolment rules

Pre-requisite: Must be enrolled in a Masters by coursework

Overview

Students will learn through this unit that media and communications is not just situated in the domain of creative endeavours, but that successful communication and media management is crucial to the growth and survival of any organization. This unit will focus on developing media strategies for both internal and external contexts, such as promoting safer workplace environments, or engaging with external stakeholders in times of crisis. Students will be introduced to a variety of media processes that require expertise and active management in any organization.

Offerings in 2023

Teaching periodCampusMode
First semesterMalaysiaBlock on

Assessment

  • Presentation
    50%
  • Case studyAssignment
    50%

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    Analyse the complexities of internal and external communications in order to gain a leadership perspective of a
    professionally and socially diverse workplace;

  2. 2

    Produce reports, policy briefs, and other works that positively promotes a safer, more equitable, and ethical working
    environment;

  3. 3

    Develop media strategies to productively engage with external stakeholders, the public, and the media particularly in
    times of crisis;

  4. 4

    Collaborate with others to identify and utilize collective skills and expertise to maximize impact of media strategies, as well as develop and utilize task management skills

Workload and teaching

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Contacts

Unit Coordinators
Dr Tae-Sik Kim
Chief Examiners
Dr Tae-Sik Kim

Common questions

What are the prerequisites for AMG5004?

AMG5004 has no prerequisites, but enrolment rules apply.

When is AMG5004 offered?

In 2023, AMG5004 runs in Semester 1 at Malaysia.

How much work is AMG5004?

The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.

Does AMG5004 have an exam?

No. AMG5004 has 2 assessment tasks and no exam.

More details

Credit points
6
Level
5
Study level
Postgraduate
Faculty
Faculty of Arts
Organisational unit
Malaysia School of Arts and Social Sciences
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 4
Study abroad
Available
Handbook years
2021202220232024202520262027