AMU1330 Digital media 1
Faculty of Arts
AMU1330 Digital media 1 is a level 1, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2023 in Semester 2 at Malaysia. It has no prerequisites and unlocks 1 unit.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Malaysia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2024 entry.
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Requisites
Before AMU1330
No prerequisites or corequisites.
After AMU1330
1 unit list AMU1330 as a prerequisite or corequisite.
Overview
In this unit, you will explore what characteristics today’s digital media possess, and more importantly, how they affect individuals, society, and industry in the real world. Specifically, you will focus on the strengths, weaknesses, opportunities and threats of each digital medium and try to find how we can create more “effective” digital contents, which will lead users to a more immersive, enjoyable, and satisfying media experience.
Is being an SNS influencer a good choice? Is a 3D video always superior to a 2D one? Why are people crazy about Artificial Intelligence (AI)? What are the advantages and disadvantages of Augmented Reality (AR) technologies?
In this unit, we review how eminent media scholars have answered these questions.
As a result, you will acquire basic knowledge on both state-of-the-art media technologies and core HCI (Human-Computer Interaction) theories, which will help you adapt and survive in the era of the 4th Industrial Revolution.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
| October intake teaching period, Malaysia campus | Malaysia | On campus |
Assessment
- Short essay (VR/AR/AI application review)Essay25%
- Group Presentation (Digital media campaign SWOT analysis)Presentation35%
- Case study (Neuromarketing proposal)Assignment40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Analyse the strengths, weaknesses, opportunities, and threats of each digital medium and related new technologies;
- 2
Apply effective teamwork, written/oral communication, and problem-solving skills by practicing designing effective digital media campaigns based on the thorough understanding of today’s digital media technology;
- 3
Analyse and anticipate the industrial, social, and cultural effects of the current digital media culture on contemporary and future society.
Workload and teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Dr Young Nam Seo
- Chief Examiners
- Dr Young Nam Seo
Common questions
What are the prerequisites for AMU1330?
AMU1330 has no prerequisites.
What can I take after AMU1330?
AMU1330 is a prerequisite or corequisite for 1 unit, including AMU2145.
When is AMU1330 offered?
In 2023, AMU1330 runs in Semester 2 at Malaysia.
How much work is AMU1330?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does AMU1330 have an exam?
No. AMU1330 has 3 assessment tasks and no exam.