AMU1333 Introduction to professional writing
Faculty of Arts
AMU1333 Introduction to professional writing is a level 1, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2024 in Semester 2 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Semester 2
- Malaysia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Overview
In Introduction to Professional Writing, you will learn a range of genres in professional writing and their respective conventions from campaign writing and basic journalism to business writing and so forth. You will first be taught the four main types of writing, but with particular focus on descriptive, expository/argumentative and reflective writing, and what they each entail before engaging the aforementioned genres. You will also explore issues involving ethics in, and effective, professional writing. Classes will be conducted to simulate writing workshops during which you will have the opportunity to practice and discuss your writing with peers. You will develop and demonstrate your professional writing skills individually and in collaborative groups, in communication formats including report writing and poster presentations, among others.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Malaysia | On campus |
Assessment
- Campaign analysisOther30%
- Multi-platform story projectProject30%
- Industry projectProject40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Analyse the unique characteristics of different media platforms (e.g., social media, websites, print publications, video) considering elements like format, length, audience engagement styles, and technical considerations;
- 2
Identify target audiences for various media formats by understanding demographics, interests, and preferred content consumption habits;
- 3
Develop content tailored to specific media platforms by applying writing techniques and formats that resonate with the target audience and platform characteristics;
- 4
Evaluate and integrate peer and teacher feedback to refine your professional writing skills across a range of media formats.
Workload and teaching
- Tutorials24 hours
- Lectures12 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
AMU1333 is part of 2 areas of study in the 2024 handbook.
Contacts
- Unit Coordinators
- Mr Ron Jeyathurai
- Chief Examiners
- Associate Professor Hock Soon Ng
Common questions
What are the prerequisites for AMU1333?
AMU1333 has no prerequisites.
When is AMU1333 offered?
In 2024, AMU1333 runs in Semester 2 at Malaysia.
How much work is AMU1333?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does AMU1333 have an exam?
No. AMU1333 has 3 assessment tasks and no exam.
Which majors and minors include AMU1333?
AMU1333 is part of Public relations and Writing.