AMU2145 Digital media 2
Faculty of Arts
AMU2145 Digital media 2 is a level 2, 6-credit-point, undergraduate unit from the Faculty of Arts. It isn't offered in 2020. It needs AMU1330.
- Credit points
- 6
- Offered in 2020
- Not offered
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before AMU2145
Prerequisites
Pass these before you enrol.
After AMU2145
No unit lists AMU2145 as a prerequisite in the 2020 handbook.
Overview
E-commerce has come a long way since the days of e-portals, yet while some issues such as taxation remain largely unresolved, other issues like accessibility have moved on as new types of screens and devices come into common everyday use. What are the key stages of online commerce? How is it different from ‘bricks-and-mortar’ retail and wholesale? Do customers who buy online behave differently? What are the factors that e-commerce entrepreneurs need to understand and watch out for? This unit introduces students to e-commerce analysing the process from the front-end to the back-end. From the policies that enable e-commerce and the software that underlines their operation to the social exchanges that are core to the online shopping experience, students will explore the practical as well as the infrastructural and socio-technological aspects of e-commerce and be exposed to industry expertise.
Offerings in 2020
The 2020 handbook lists no offerings for AMU2145.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Analyse and explain the practical, infrastructural and socio-technological aspects of e-commerce;
- 2
Assess the tensions between the needs of users, the competition between e-merchants, platform owners and governments;
- 3
Explain and use online analytics of user traffic and behavior.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Julian Hopkins
- Unit Coordinators
- Dr Julian Hopkins
Common questions
What are the prerequisites for AMU2145?
You need AMU1330 before you enrol.
When is AMU2145 offered?
AMU2145 has no offerings listed in the 2020 handbook.
How much work is AMU2145?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.