Mini Map

Social media and communication campaign

AMU3010

Synopsis

This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research and analysis, digital media strategy development, and proficient presentation of campaign proposals.

Sourced from the Monash Handbook 2026.

Quick facts

Credit points
6
Level
3
Audience
Undergraduate
Type
Coursework
School
Faculty of Arts
Faculty
Malaysia School of Arts and Social Sciences
Handbook year
2026

Prerequisites

No prereqs in the handbook graph.

What it unlocks

Nothing in the visible graph depends on this unit.

Offerings (1)

  • First semesterMalaysia · ON-CAMPUS

Listed in 2 areas of study

  • CommunicationAdditional communication units
  • CommunicationCapstone units