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A course mapper by Monash Association of Coding (MAC)
Social media and communication campaign
AMU3010
Synopsis
This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research and analysis, digital media strategy development, and proficient presentation of campaign proposals.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 6
- Level
- 3
- Audience
- Undergraduate
- Type
- Coursework
- School
- Faculty of Arts
- Faculty
- Malaysia School of Arts and Social Sciences
- Handbook year
- 2026
Prerequisites
No prereqs in the handbook graph.
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (1)
- First semesterMalaysia · ON-CAMPUS
Listed in 2 areas of study
- CommunicationAdditional communication units
- CommunicationCapstone units