AMU3010 Social media and communication campaign
Faculty of Arts
AMU3010 Social media and communication campaign is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2026 in Semester 1 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 1
- Malaysia
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before AMU3010
No prerequisites or corequisites besides the enrolment rules below.
After AMU3010
No unit lists AMU3010 as a prerequisite in the 2026 handbook.
Enrolment rules
Pre-requisite: Completion of 12 credit points of level 2 Arts units
Overview
This unit is a capstone unit for students studying media, communications, and public relations. In this Work Integrated Learning (WIL) unit, you will draw from your disciplinary knowledge in media and communication studies to craft a digital media campaign proposal. Key areas of focus include media management, audience insight research and analysis, digital media strategy development, and proficient presentation of campaign proposals.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
Assessment
- ReportWritten30%
- PitchPresentation20%
- Project50%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
create a comprehensive digital media campaign brief, supported by a range of appropriate scholarly and non-scholarly sources;
- 2
analyse consumer insights related to a target audience's engagement with a product, brand, or issue;
- 3
develop a media strategy within a digital campaign framework;.
- 4
deliver effective presentations and written reports for campaign proposals;
- 5
effectively collaborate in a team to develop communication campaign projects.
Workload and teaching
- Tutorials24 hours
- Lectures12 hours
- Teaching approachActive learning
- Teaching approachWork-integrated learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
AMU3010 is part of 2 areas of study in the 2026 handbook.
Contacts
- Unit Coordinators
- Ms Joanna Lee
- Chief Examiners
- Ms Joanna Lee
Common questions
What are the prerequisites for AMU3010?
AMU3010 has no prerequisites, but enrolment rules apply.
When is AMU3010 offered?
In 2026, AMU3010 runs in Semester 1 at Malaysia.
How much work is AMU3010?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does AMU3010 have an exam?
No. AMU3010 has 3 assessment tasks and no exam.
Which majors and minors include AMU3010?
AMU3010 is part of Communication.