APG5603 Translating in global markets
Faculty of Arts
APG5603 Translating in global markets is a level 5, 6-credit-point, postgraduate unit from the Faculty of Arts, offered in 2021 in Semester 1 and Semester 2 at Suzhou (SEU) and Clayton. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Semester 1, Semester 2
- Suzhou (SEU), Clayton
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before APG5603
No prerequisites or corequisites besides the enrolment rules below.
After APG5603
No unit lists APG5603 as a prerequisite in the 2021 handbook.
Enrolment rules
Prohibition: APG5048
Overview
This unit introduces the theory and practices associated with internationalisation and localisation and discusses the role of the translator in an increasingly globalised world. The focus is on developing practical skills in translation and transcreation, dealing with texts in the fields of public relations, marketing, advertising and tourism. The unit also addresses the translation issues surrounding multimodal text types, which may combine written text with images, audiovisual content and web-based design features.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Suzhou (SEU) | On campus |
| Second semester | Clayton | Flexible |
| Second semester | Clayton | Block on |
Assessment
- Pre- and post-class activitiesOther20%
- PR/Marketing Translation TaskOther40%
- Tourism Translation TaskOther40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Discuss the processes of internationalisation and localisation as utilised by global businesses, and identify potential roles for translators;
- 2
Analyse and compare cultural conceptualisations, genre conventions, linguistic and semiotic features of promotional texts such tourism materials and advertisements in source and target markets;
- 3
Formulate and justify translation/transcreation solutions with reference to theoretical approaches, parallel text analysis and the purpose of the marketing campaign.
- 4
Identify issues and employ effective strategies to translate multimodal texts;
- 5
Produce ‘fit-for purpose’ translations of promotional texts at a level of quality appropriate for their stage within the degree.
Workload and teaching
- Workshops9 hours
- Tutorials12 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
The teaching approach is focussed on skills development and application of concepts to practical tasks, combining individual and collaborative activities.
Learning resources
Required resources
This unit requires access to a laptop that meets minimum specifications (https://www.monash.edu/esolutions/students/bring-your-own-device-byod). Free specialist software is available via MoVE (https://www.monash.edu/learning-teaching/innovation/learning-technologies/move).
Contacts
- Unit Coordinators
- Dr Shani Tobias
- Chief Examiners
- Dr Shani Tobias
Common questions
What are the prerequisites for APG5603?
APG5603 has no prerequisites, but enrolment rules apply.
When is APG5603 offered?
In 2021, APG5603 runs in Semester 1 and Semester 2 at Suzhou (SEU) and Clayton.
How much work is APG5603?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does APG5603 have an exam?
No. APG5603 has 3 assessment tasks and no exam.