ATS1125 Public relations foundations
Faculty of Arts
ATS1125 Public relations foundations is a level 1, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2027 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
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Overview
What is public relations? Is it simply spin, a professional practice, a global industry, or all of these? How can you be an ethical communicator when representing your client or employer? This unit explores the fundamentals of public relations practice in a dynamic communication environment. You will learn about public relations history, the relationship between PR and the media, the influence of social media, intercultural relations, ethics and professionalism within contemporary public relations debates. You will learn to respond to a real-world issue and develop your presentation skills. You will also develop public relations writing skills to produce a range of materials to meet professional standards.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Presentation25%
- EssayWritten30%
- Media TaskArtefact35%
- Exercise10%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
Define "public relations" from industry and multidisciplinary perspectives;
- 2
Identify and discuss major challenges for contemporary and ethical public relations practice;
- 3
research a successful PR campaign and develop an oral presentation;
- 4
write a media release and define key publics;
- 5
develop a media kit in response to a public initiative.
Workload and teaching
- Tutorials24 hours
- Workshops1 hours
- Lectures11 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Dr Alison Stieven-Taylor
- Chief Examiners
- Dr Alison Stieven-Taylor
Common questions
What are the prerequisites for ATS1125?
ATS1125 has no prerequisites.
When is ATS1125 offered?
In 2027, ATS1125 runs in Semester 1 at Caulfield.
How much work is ATS1125?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS1125 have an exam?
No. ATS1125 has 4 assessment tasks and no exam.