ATS1125 Public relations foundations
Faculty of Arts
ATS1125 Public relations foundations is a level 1, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites and unlocks 2 units, leading on to 4 units in all.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before ATS1125
No prerequisites or corequisites.
After ATS1125
2 units list ATS1125 as a prerequisite or corequisite.
Overview
What is public relations? Is it simply spin, a professional practice, a global industry, or all of these? How can you be an ethical communicator when representing your client or employer? This unit explores the fundamentals of public relations practice in a dynamic communication environment. You will learn about public relations history and its links with other media industries as well as the contemporary public relations industry in Australia. Working in small teams, you will also learn the basics of campaign strategy development by responding to a real-world issue and develop your public relations writing skills.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
| First semester (Fully flex) | Caulfield | Flexible |
Learning outcomes
When you finish this unit, you should be able to:
- 1
Define "public relations" from industry and multidisciplinary perspectives;
- 2
Identify and discuss major challenges for contemporary and ethical public relations practice;
- 3
Develop media communications materials in relation to contemporary issues;
- 4
Communicate key messages to diverse audiences across different media platforms, writing genres and through an oral presentation.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
ATS1125 is part of 1 area of study in the 2020 handbook.
Contacts
- Unit Coordinators
- Alison Stieven-Taylor
- Chief Examiners
- Alison Stieven-Taylor
Common questions
What are the prerequisites for ATS1125?
ATS1125 has no prerequisites.
What can I take after ATS1125?
ATS1125 is a prerequisite or corequisite for 2 units, including ATS2455 and ATS2996. Those lead on to 4 units in all.
When is ATS1125 offered?
In 2020, ATS1125 runs in Semester 1 at Caulfield.
How much work is ATS1125?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Which majors and minors include ATS1125?
ATS1125 is part of Public relations.