ATS2188 Social media lab
Faculty of Arts
ATS2188 Social media lab is a level 2, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2025 in Semester 2 at Caulfield. It needs ATS1119 and ATS1206 and unlocks 3 units.
- Credit points
- 6
- Offered in 2025
- Semester 2
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2025 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before ATS2188
Prerequisites
Pass these before you enrol.
After ATS2188
3 units list ATS2188 as a prerequisite or corequisite.
Enrolment rules
Overview
Social media lab is a multi-disciplinary learning environment where students from the different specialisations in the Bachelor of Media Communication come together to develop their critical, creative, and reflective skills for communicating on social media. You will devise a project that involves researching and creating content for one or more social media platforms. Social media lab emphasises writing as its core competency, giving you opportunities to practice and refine your creative and professional writing in the complex, rapidly changing context of social media.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- In-class participation actiityExercise10%
- Multimedia PresentationPresentation25%
- Media TaskArtefact40%
- ReflectionWritten25%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and discuss the communicative and creative role of writing for different social media audiences;
- 2
display proficiency in academic, creative, and reflective writing techniques and practices;
- 3
find, interpret, and evaluate academic sources of information about social media;
- 4
work independently and collaboratively with peers to conceptualise and design a writing project for social media.
Workload and teaching
- Lectures12 hours
- Tutorials24 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Dr Emily van der Nagel
- Unit Coordinators
- Dr Emily van der Nagel
Common questions
What are the prerequisites for ATS2188?
You need ATS1119 and ATS1206 before you enrol. Enrolment rules also apply.
What can I take after ATS2188?
ATS2188 is a prerequisite or corequisite for 3 units, including ATS3191, ATS3192 and ATS3949.
When is ATS2188 offered?
In 2025, ATS2188 runs in Semester 2 at Caulfield.
How much work is ATS2188?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS2188 have an exam?
No. ATS2188 has 4 assessment tasks and no exam.