ATS2188 Social media lab
Faculty of Arts
ATS2188 Social media lab is a level 2, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2026 in Semester 2 at Caulfield. It needs ATS1119 and ATS1206.
- Credit points
- 6
- Offered in 2026
- Semester 2
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before ATS2188
Prerequisites
Pass these before you enrol.
After ATS2188
No unit lists ATS2188 as a prerequisite in the 2026 handbook.
Enrolment rules
Overview
Social media lab is for students from the different specialisations in the Bachelor of Media Communication to come together to develop their critical, creative, and reflective skills for social media. You will work with peers to analyse existing social media content and accounts and, on your own, devise a creative project that involves researching and creating content appropriate to one or more social media platforms. Social media lab gives you opportunities to practice and refine your creative and writing skills in the complex, rapidly changing context of social media.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Analytical exerciseExercise10%
- Multimedia presentationPresentation25%
- Digital contentArtefact40%
- ReflectionWritten25%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
apply knowledge from the discipline of media and communication to the analysis and practice of social media content creation for different audiences;
- 2
write proficiently in academic, creative, and reflective formats;
- 3
find, interpret, and evaluate academic sources of information about social media;
- 4
collaborate with peers to produce an effective social media analysis;
- 5
work independently to research, design, and execute a creative project for social media.
Workload and teaching
- Lectures12 hours
- Tutorials24 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Unit Coordinators
- Mr Jamie Holmes
- Chief Examiners
- Mr Jamie Holmes
Common questions
What are the prerequisites for ATS2188?
You need ATS1119 and ATS1206 before you enrol. Enrolment rules also apply.
When is ATS2188 offered?
In 2026, ATS2188 runs in Semester 2 at Caulfield.
How much work is ATS2188?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS2188 have an exam?
No. ATS2188 has 4 assessment tasks and no exam.