ATS3192 Media entrepreneurship lab
Faculty of Arts
ATS3192 Media entrepreneurship lab is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2027 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
Reviews
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Requisites
Before ATS3192
No prerequisites or corequisites besides the enrolment rules below.
After ATS3192
No unit lists ATS3192 as a prerequisite in the 2027 handbook.
Enrolment rules
Pre-requisite: Must have completed 12 credit points from any of the following units: ATS2186, ATS2187, ATS2188, ATS2834.
Corequisite: Must be enrolled in Bachelor of Media Communication.
Overview
The Media Entrepreneurship Lab is a practical unit where students from the different specialisations in the Bachelor of Media Communication come together to explore new concepts, skills and practices in media entrepreneurship. You will explore topics including media business models, innovation, disruption, ideation, pitching, lean methodologies, business models and the changing media ecosystem. You will work in a small team to devise and pilot an entrepreneurial project of your own design. The lab fosters creativity and experimentation in media production while also developing professional skills in collaboration and adaptability.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- MultimediaArtefact30%
- Creative TaskArtefact50%
- ReportWritten20%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and discuss the communicative and creative role of entrepreneurship in contemporary media environments and business contexts;
- 2
display proficiency in a variety of media entrepreneurial skills and practices;
- 3
work reflectively, independently and collaboratively with peers to conceptualise and design a media entrepreneurship project;
- 4
apply skills to a media production/project that critically reflects on the evolving technologies and practices of media entrepreneurship.
Workload and teaching
- Lectures11 hours
- Tutorials24 hours
- Workshops1 hours
- Teaching approachField trips
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Dr Julian O'Shea
- Chief Examiners
- Dr Julian O'Shea
Common questions
What are the prerequisites for ATS3192?
ATS3192 has no prerequisites, but enrolment rules apply.
When is ATS3192 offered?
In 2027, ATS3192 runs in Semester 1 at Caulfield.
How much work is ATS3192?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS3192 have an exam?
No. ATS3192 has 3 assessment tasks and no exam.