ATS3192 Media entrepreneurship lab
Faculty of Arts
ATS3192 Media entrepreneurship lab is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2023 in Semester 1 at Caulfield. It needs ATS2187, ATS2188 or ATS2186.
- Credit points
- 6
- Offered in 2023
- Semester 1
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before ATS3192
Prerequisites
Pass these before you enrol.
After ATS3192
No unit lists ATS3192 as a prerequisite in the 2023 handbook.
Enrolment rules
Overview
The Media Entrepreneurship Lab is a multi-disciplinary learning environment where students from the different specialisations in the Bachelor of Media Communication come together to explore new concepts, skills and practices in media entrepreneurship such as disruption, innovation, pitching, digital marketing, problem-solving apps, platform adaptability. You will devise a entrepreneurial research project that can test the capabilities of new technologies and explore applications. The lab fosters creativity and experimentation in media production while also developing professional skills in collaboration and adaptability.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- MultimediaMixed mode20%
- Report10%
- Creative TaskAssignment40%
- Report30%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and discuss the communicative and creative role of entrepreneurship in contemporary media environments and business contexts;
- 2
display proficiency in a variety of media entrepreneurial skills and practices;
- 3
work reflectively, independently and collaboratively with peers to conceptualise and design a media entrepreneurship project;
- 4
apply skills to a media production/project that critically reflects on the evolving technologies and practices of media entrepreneurship.
Workload and teaching
- Tutorials24 hours
- Lectures12 hours
- Teaching approachField trips
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Unit Coordinators
- Dr Robbie Fordyce
- Chief Examiners
- Dr Robbie Fordyce
Common questions
What are the prerequisites for ATS3192?
You need ATS2187, ATS2188 or ATS2186 before you enrol. Enrolment rules also apply.
When is ATS3192 offered?
In 2023, ATS3192 runs in Semester 1 at Caulfield.
How much work is ATS3192?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS3192 have an exam?
No. ATS3192 has 4 assessment tasks and no exam.