ATS3254 Campaign management
Faculty of Arts
ATS3254 Campaign management is a level 3, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2021 in Semester 2 at Caulfield. It needs ATS2996 or ATS2455.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Caulfield
- Assessment
- No exam
- 4 tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before ATS3254
Prerequisites
Pass these before you enrol.
After ATS3254
No unit lists ATS3254 as a prerequisite in the 2021 handbook.
Overview
This capstone unit consolidates professional public relations knowledge and skills through practical experience with 'real life' organisations. Working in teams, students develop public relations campaigns for not-for-profit organisations over the course of the semester, culminating in presentations to the organisations, students and mentors at an end-of-semester conference. Students learn about strategy development, client management, effective teamwork, program research, planning, design and evaluation as well as budgeting and scheduling.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Client ProposalReport30%
- Benchmark PresentationPresentation10%
- Tactics FolioOther30%
- Reflective EssayEssay30%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Develop and evaluate strategic objectives and appropriate performance indicators for a not-for-profit organisation;
- 2
Research and develop appropriate public relations strategies for an organisation;
- 3
Work effectively as a team member to produce a professional oral presentation and written report;
- 4
Apply professionalism and ethical behaviour in the context of communication.
Workload and teaching
- Tutorials24 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Where it fits
ATS3254 is part of 1 area of study in the 2021 handbook.
Contacts
- Unit Coordinators
- Mr Matt Loads
- Chief Examiners
- Mr Matt Loads
Common questions
When is ATS3254 offered?
In 2021, ATS3254 runs in Semester 2 at Caulfield.
How much work is ATS3254?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS3254 have an exam?
No. ATS3254 has 4 assessment tasks and no exam.
Which majors and minors include ATS3254?
ATS3254 is part of Public relations.