ATS2455 Public relations strategy
Faculty of Arts
ATS2455 Public relations strategy is a level 2, 6-credit-point, undergraduate unit from the Faculty of Arts, offered in 2021 in Semester 2 at Caulfield. It needs ATS1125 and unlocks 2 units.
- Credit points
- 6
- Offered in 2021
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
Reviews
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Requisites
Before ATS2455
Prerequisites
Pass these before you enrol.
After ATS2455
2 units list ATS2455 as a prerequisite or corequisite.
Overview
In this unit, students learn to research, plan, write, and evaluate a public relations strategy. Students will develop and apply their understanding of strategic and socially responsible communication by working through contemporary case studies and authentic industry briefs and reflecting on the challenges of contemporary industry practice. They learn to develop critical and effective approaches to producing strategies based on sound research and analysis of issues and publics and understanding of organisational goals. In addition to learning about developing communication strategies in a dynamic media environment, students will develop their presentation skills and learn to write professional communication materials. Students will also engage with the ethical and legal dimensions of public relations activity to understand the impact on society.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Online learning activitiesOther20%
- Client ProposalAssignment35%
- PR Strategic PlanAssignment45%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Research and develop a communication strategy to support organisational goals;
- 2
Explain ethical, societal and legal implications of public relations activity;
- 3
Produce informative and persuasive communication materials;
- 4
Evaluate the impact of a communication plan.
Workload and teaching
- Tutorials24 hours
- Teaching approachOnline learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit involves a mix of learning and teaching modes: online lectures, online activities, and tutorials.
Where it fits
ATS2455 is part of 1 area of study in the 2021 handbook.
Contacts
- Chief Examiners
- Alison Stieven-Taylor
- Unit Coordinators
- Alison Stieven-Taylor
Common questions
What are the prerequisites for ATS2455?
You need ATS1125 before you enrol.
What can I take after ATS2455?
ATS2455 is a prerequisite or corequisite for 2 units, including ATS3254 and ATS3262.
When is ATS2455 offered?
In 2021, ATS2455 runs in Semester 2 at Caulfield.
How much work is ATS2455?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ATS2455 have an exam?
No. ATS2455 has 3 assessment tasks and no exam.
Which majors and minors include ATS2455?
ATS2455 is part of Public relations.