BES3120 Perspectives on global business issues

This is an interdisciplinary capstone unit for the Bachelor of Business Science program. It aims to help you integrate the diverse discipline knowledge and skills you acquired in prior studies and apply your learning to solve business problems. You will identify innovative solutions to problems in a simulated experiential environment from a total organisation perspective. In the unit, you are expected to bring together all the essential elements of running a business including strategic planning, leadership, ethical decision making, teamwork, cause and effect relationships between functional areas (research and development, marketing, production and finance), satisfying customer demands, and competitive analysis in a simulated learning environment. More specifically, you will learn the value of 'focusing' on the strategic implementation process, understand how decisions in one part of the business impacts other parts of the business, practice decision-making as a team across all key areas of a business, use the information from balance sheets, income statements and cash flow statements to improve business decision making, analyse competitors' performance and market positioning and build core competencies within the business to take a differentiation or low cost position in the marketplace.