Experimental research methods in business

You will learn the fundamentals of design and analysis of experiments in a business research context. You will understand and review experiments presented in research papers in accounting, management, or marketing and related fields. You will be exposed to the scientific rationale for experimentation, including hypothesis formulation and testing, and how it relates to various types of design. You will learn how to design, conduct, analyse, and present experiments as part of research projects intended for publication.