MKTS-PSPEC Marketing studies

This specialisation will prepare you for undertaking PhD research in the discipline of Marketing. You will develop a deep understanding of the academic approaches in Marketing through coursework units that will train you for successful doctoral research. The rigorous training includes contemporary research methods. You will put the theories and methods training into practice by designing and conducting an academically robust research project. As part of the Department of Marketing, you will have the opportunity to work with a range of academic staff and can refine your individual research aspirations for the doctoral program.

Availability
Marketing studies is listed in B6023 Master of Commerce at Caulfield as a postgraduate specialisation.