MKX4900 Honours research thesis
Faculty of Business and Economics
MKX4900 Honours research thesis is a level 4, 12-credit-point, undergraduate and postgraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 2 and Full year at Caulfield. It has no prerequisites.
- Credit points
- 12
- Offered in 2027
- Semester 2, Full year
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 432 hours
- per semester
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Requisites
Before MKX4900
No prerequisites or corequisites besides the enrolment rules below.
After MKX4900
No unit lists MKX4900 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in course B3701 or B6023 to undertake this unit.
Overview
You will work under the guidance of your supervisors to complete a major research project that systematically investigates a research problem that is of interest to the marketing discipline. This involves clearly articulating the purpose of the research and its contribution, formulating relevant research questions and deploying appropriate research methodologies to address the research problem in a manner that is up to the standard of the discipline.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | Immersive |
| Full year | Caulfield | Immersive |
Assessment
- Written100%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
articulate a set of well-developed research questions that are of interest to the marketing discipline
- 2
conduct an in-depth review of relevant literature and clearly position your research in relation to that literature
- 3
demonstrate the ability to develop well justified objectives, conjectures, propositions or hypotheses
- 4
apply appropriate research methods to address the research problem in a manner that is up to the standard of the discipline
- 5
clearly describe the findings of your research and articulate its academic and managerial contributions
- 6
develop the ability to communicate all of the above through a written research thesis and oral presentation.
Workload and teaching
- Teaching approachResearch activities
Minimum total expected workload to achieve the learning outcomes for this unit is 432 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
Where it fits
MKX4900 is part of 2 areas of study in the 2027 handbook.
Contacts
- Chief Examiners
- Dr Sophie Feng
Common questions
What are the prerequisites for MKX4900?
MKX4900 has no prerequisites, but enrolment rules apply.
When is MKX4900 offered?
In 2027, MKX4900 runs in Semester 2 and Full year at Caulfield.
How much work is MKX4900?
The handbook expects about 432 hours of study across the semester. No students have rated its difficulty yet.
Does MKX4900 have an exam?
No. MKX4900 has 1 assessment task and no exam.
Which majors and minors include MKX4900?
MKX4900 is part of Marketing and Marketing studies.