MonMap
A course mapper by Monash Association of Coding (MAC)
Honours research thesis
MKX4900
Synopsis
You will work under the guidance of your supervisors to complete a major research project that systematically investigates a research problem that is of interest to the marketing discipline. This involves clearly articulating the purpose of the research and its contribution, formulating relevant research questions and deploying appropriate research methodologies to address the research problem in a manner that is up to the standard of the discipline.
Sourced from the Monash Handbook 2026.
Quick facts
- Credit points
- 12
- Level
- 4
- Audience
- Undergraduate and Postgraduate
- Type
- Coursework
- School
- Faculty of Business and Economics
- Faculty
- Department of Marketing
- Handbook year
- 2026
Prerequisites
No prereqs in the handbook graph.
What it unlocks
Nothing in the visible graph depends on this unit.
Offerings (2)
- Full yearCaulfield · IMMERSIVE
- Second semesterCaulfield · IMMERSIVE
Listed in 2 areas of study
- MarketingCore units
- Marketing studiesPart A. Core research studies