MKX4900 Honours research thesis
Faculty of Business and Economics
MKX4900 Honours research thesis is a level 4, 24-credit-point, undergraduate and postgraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 24
- Offered in 2020
- Semester 2
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 576 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKX4900
No prerequisites or corequisites besides the enrolment rules below.
After MKX4900
No unit lists MKX4900 as a prerequisite in the 2020 handbook.
Enrolment rules
Students must be enrolled in course B3701.
Overview
A major research project applying the procedures and techniques learned in MKF4030. Students prepare and write a report in such a way to pave the way for a higher academic degree in marketing or management or a career in business.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify a marketing or business issue in the research literature which has either not been adequately researched previously or which requires replication
- 2
critically review relevant academic and business research which relates to this issue
- 3
develop a model or conceptualisation of the proposed research and an appreciation of the relevance of such studies to the business community
- 4
develop a set of hypotheses to be tested, propose research into these hypotheses, by means of a specific research proposal
- 5
conduct, analyse and report findings of the research so that all main issues are identified, limitations of the research are identified and the research findings are linked back to earlier studies in the literature.
Workload and teaching
Minimum total expected workload equals 576 hours per semester
Contacts
- Chief Examiners
- Dr Junzhao Ma
- Unit Coordinators
- Dr Junzhao Ma
Common questions
What are the prerequisites for MKX4900?
MKX4900 has no prerequisites, but enrolment rules apply.
When is MKX4900 offered?
In 2020, MKX4900 runs in Semester 2 at Caulfield.
How much work is MKX4900?
The handbook expects about 576 hours of study across the semester. No students have rated its difficulty yet.
Does MKX4900 have an exam?
No. MKX4900 has 1 assessment task and no exam.