MKF5403 Advanced business research methods
Faculty of Business and Economics
MKF5403 Advanced business research methods is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2027 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Semester 1
- Caulfield
- Assessment
- Exam 30%
- and 3 other tasks
- Workload
- 144 hours
- per semester
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Requisites
Before MKF5403
Prohibitions
You can't enrol if you have passed any of these.
After MKF5403
No unit lists MKF5403 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in course B3701, B6010, B6042, B6047, B6052 or B6023 to undertake this unit.
Overview
An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.
Offerings in 2027
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus, block |
Assessment
- Demonstration10%
- Exercise15%
- Presentation45%
- Examination30%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
- 2
provide an understanding and appreciation of qualitative and quantitative research techniques
- 3
provide an understanding of how to conduct data analysis
- 4
develop a comprehensive case study and a comprehensive research report
- 5
develop a capability of communicating research findings.
Workload and teaching
- Workshops40 hours
- Teaching approachActive learning
- Teaching approachResearch activities
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit allows you to develop your research skills by engaging in structured inquiry using a systematic approach and discipline-specific methodologies.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Learning resources
Required resources
Andy Field: Discovering Statistics using IBM SPSS statistics (latest edition)
Julie Pallant: SPSS Survival Manual (latest editions)
Where it fits
MKF5403 is part of 2 areas of study in the 2027 handbook.
Contacts
- Chief Examiners
- Professor Yelena Tsarenko
Common questions
What are the prerequisites for MKF5403?
MKF5403 has no prerequisites, but enrolment rules apply.
When is MKF5403 offered?
In 2027, MKF5403 runs in Semester 1 at Caulfield.
How much work is MKF5403?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5403 have an exam?
Yes. The exam is worth 30% of the final mark, alongside 3 other tasks.
Which majors and minors include MKF5403?
MKF5403 is part of Marketing and Marketing studies.