MKF5403 Advanced business research methods
Faculty of Business and Economics
MKF5403 Advanced business research methods is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2020 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Semester 1
- Caulfield
- Workload
- 144 hours
- per semester
This is the 2020 handbook entry. See the 2027 entry.
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Requisites
Before MKF5403
Prohibitions
You can't enrol if you have passed any of these.
After MKF5403
No unit lists MKF5403 as a prerequisite in the 2020 handbook.
Enrolment rules
Students must be enrolled in course B6010.
Equivalent units
The same content under another code. Only one of them counts.
Overview
An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.
Offerings in 2020
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Split on |
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
- 2
provide an understanding and appreciation of qualitative and quantitative research techniques
- 3
provide an understanding of how to conduct data analysis
- 4
develop a comprehensive case study and a comprehensive research report
- 5
develop a capability of communicating research findings.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Associate Professor Yelena Tsarenko
Common questions
What are the prerequisites for MKF5403?
MKF5403 has no prerequisites, but enrolment rules apply.
When is MKF5403 offered?
In 2020, MKF5403 runs in Semester 1 at Caulfield.
How much work is MKF5403?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.