MKF5403 Advanced business research methods
Faculty of Business and Economics
MKF5403 Advanced business research methods is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics, offered in 2021 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2021
- Semester 1
- Caulfield
- Assessment
- Exam 30%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2021 handbook entry. See the 2027 entry.
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Requisites
Before MKF5403
Prohibitions
You can't enrol if you have passed any of these.
After MKF5403
No unit lists MKF5403 as a prerequisite in the 2021 handbook.
Enrolment rules
You must be enrolled in course B3701 or B6010 to undertake this unit.
Overview
An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.
Offerings in 2021
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | Split on |
Assessment
- Within semester assessment70%
- ExaminationThreshold hurdle30%
Learning outcomes
When you finish this unit, you should be able to:
- 1
develop an understanding of how to formulate a theoretical framework for a marketing problem/opportunity
- 2
provide an understanding and appreciation of qualitative and quantitative research techniques
- 3
provide an understanding of how to conduct data analysis
- 4
develop a comprehensive case study and a comprehensive research report
- 5
develop a capability of communicating research findings.
Workload and teaching
- Workshops48 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Learning resources
Required resources
Andy Field: Discovering Statistics using IBM SPSS statistics (latest edition)
Julie Pallant: SPSS Survival Manual (latest editions)
Contacts
- Chief Examiners
- Associate Professor Yelena Tsarenko
Common questions
What are the prerequisites for MKF5403?
MKF5403 has no prerequisites, but enrolment rules apply.
When is MKF5403 offered?
In 2021, MKF5403 runs in Semester 1 at Caulfield.
How much work is MKF5403?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does MKF5403 have an exam?
Yes. The exam is worth 30% of the final mark, alongside 1 other task.