BTB3281 Marketing law
Faculty of Business and Economics
BTB3281 Marketing law is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics. It isn't offered in 2020. It has no prerequisites.
- Credit points
- 6
- Offered in 2020
- Not offered
- Workload
- 144 hours
- per semester
The 2027 handbook has no page for BTB3281. This is its 2020 entry, the latest one.
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Requisites
Before BTB3281
Prohibitions
You can't enrol if you have passed any of these.
After BTB3281
No unit lists BTB3281 as a prerequisite in the 2020 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
This unit involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.
Offerings in 2020
The 2020 handbook lists no offerings for BTB3281.
Learning outcomes
When you finish this unit, you should be able to:
- 1
analyse, and apply the laws protecting intellectual property to the development and marketing of a range of new products and ideas
- 2
analyse and apply the consumer protection laws to a range of marketing and advertising strategies
- 3
analyse and apply the laws regulating a range of marketing practices including pricing and distribution
- 4
formulate the legal protection of a product or idea using the intellectual property, marketing and consumer protection laws.
Workload and teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
Contacts
- Chief Examiners
- Mr Paul Sugden
Common questions
What are the prerequisites for BTB3281?
BTB3281 has no prerequisites.
When is BTB3281 offered?
BTB3281 has no offerings listed in the 2020 handbook.
How much work is BTB3281?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
More details
- Credit points
- 6
- Level
- 3
- Study level
- Undergraduate
- Faculty
- Faculty of Business and Economics
- Organisational unit
- Department of Business Law and Taxation
- Type
- Coursework
- EFTSL
- 0.125
- Student contribution
- SCA Band 3
- Study abroad
- Not available
- Handbook years
- 2020