BTC3300 Marketing law
Faculty of Business and Economics
BTC3300 Marketing law is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 2 at Clayton. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 2
- Clayton
- Assessment
- Exam 60%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Requisites
Before BTC3300
Prohibitions
You can't enrol if you have passed any of these.
After BTC3300
No unit lists BTC3300 as a prerequisite in the 2023 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Clayton | On campus |
Assessment
- Within semester assessment40%
- Examination60%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- 2
identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- 3
identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- 4
develop an ability to research and critically evaluate developments in marketing law.
Workload and teaching
- Tutorials18 hours
- Lectures18 hours
- Teaching approachCase-based teaching
- Teaching approachProblem-based learning
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Learning resources
Required resources
Mark Bender et al, 'Marketing and the law', 6th edition (2019, Lexis Nexis Butterworths)
Where it fits
BTC3300 is part of 1 area of study in the 2023 handbook.
Contacts
- Chief Examiners
- Mr Paul Sugden
Common questions
What are the prerequisites for BTC3300?
BTC3300 has no prerequisites.
When is BTC3300 offered?
In 2023, BTC3300 runs in Semester 2 at Clayton.
How much work is BTC3300?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does BTC3300 have an exam?
Yes. The exam is worth 60% of the final mark, alongside 1 other task.
Which majors and minors include BTC3300?
BTC3300 is part of Marketing science.