BTX3181 Marketing law
Faculty of Business and Economics
BTX3181 Marketing law is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2022 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2022
- Semester 1
- Caulfield
- Assessment
- Exam 60%
- and 1 other task
- Workload
- 144 hours
- per semester
This is the 2022 handbook entry. See the 2027 entry.
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Requisites
Before BTX3181
Prohibitions
You can't enrol if you have passed any of these.
After BTX3181
No unit lists BTX3181 as a prerequisite in the 2022 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
Offerings in 2022
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Within semester assessment40%
- Examination60%
Learning outcomes
When you finish this unit, you should be able to:
- 1
identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies
- 2
identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas
- 3
identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution
- 4
critically evaluate a contemporary marketing law development and write a research paper on the topic.
Workload and teaching
- Tutorials18 hours
- Lectures18 hours
- Teaching approachCase-based teaching
- Teaching approachActive learning
- Teaching approachProblem-based learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
Where it fits
BTX3181 is part of 1 area of study in the 2022 handbook.
Contacts
- Chief Examiners
- Dr Petra Mahy
Common questions
What are the prerequisites for BTX3181?
BTX3181 has no prerequisites.
When is BTX3181 offered?
In 2022, BTX3181 runs in Semester 1 at Caulfield.
How much work is BTX3181?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does BTX3181 have an exam?
Yes. The exam is worth 60% of the final mark, alongside 1 other task.
Which majors and minors include BTX3181?
BTX3181 is part of Business law.