BTX3181 Marketing law
Faculty of Business and Economics
BTX3181 Marketing law is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2026 in Semester 1 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2026
- Semester 1
- Caulfield
- Assessment
- No exam
- 3 tasks
- Workload
- 144 hours
- per semester
This is the 2026 handbook entry. See the 2027 entry.
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Requisites
Before BTX3181
Prohibitions
You can't enrol if you have passed any of these.
After BTX3181
No unit lists BTX3181 as a prerequisite in the 2026 handbook.
Equivalent units
The same content under another code. Only one of them counts.
Overview
The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.
Offerings in 2026
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Caulfield | On campus |
Assessment
- Quiz / Test10%
- Project50%
- Written40%
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Learning outcomes
When you finish this unit, you should be able to:
- 1
apply key principles of consumer, intellectual property and competition law to develop compliant marketing and advertising strategies
- 2
explain the potential impact of new developments in marketing law on marketing practices
- 3
communicate legal concepts clearly and effectively in a business context, adapting to diverse audiences and contexts
- 4
collaborate effectively in teams to analyse and present solutions to legal challenges in marketing.
Workload and teaching
- Seminars24 hours
- Teaching approachProblem-based learning
- Teaching approachActive learning
- Teaching approachCase-based teaching
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
Where it fits
BTX3181 is part of 1 area of study in the 2026 handbook.
Contacts
- Chief Examiners
- Jeanne Nel
Common questions
What are the prerequisites for BTX3181?
BTX3181 has no prerequisites.
When is BTX3181 offered?
In 2026, BTX3181 runs in Semester 1 at Caulfield.
How much work is BTX3181?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does BTX3181 have an exam?
No. BTX3181 has 3 assessment tasks and no exam.
Which majors and minors include BTX3181?
BTX3181 is part of Business law.