UnitLevel 1Undergraduate

CDS1303 The language of graphic design

Faculty of Art, Design and Architecture

CDS1303 The language of graphic design is a level 1, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2025 in Semester 2 at Caulfield. It has no prerequisites.

Credit points
6
Offered in 2025
Semester 2
Caulfield
Assessment
No exam
3 tasks

The 2027 handbook has no page for CDS1303. This is its 2025 entry, the latest one.

Reviews

No reviews yet

No reviews yet. Be the first to review CDS1303.

Requisites

Before CDS1303

Prohibitions

You can't enrol if you have passed any of these.

Corequisites

Pass these before, or take them in the same semester.

After CDS1303

No unit lists CDS1303 as a prerequisite in the 2025 handbook.

Enrolment rules

You must be enrolled in a Faculty of Art, Design and Architecture course, or approval from Chief Examiner.

Overview

In this unit you will study the work of innovative visual designers from Modernism until the present. You will analyse how designers use pictorial images and words to convey meanings; and how they achieve this by employing a form of visual language equivalent to written language. Through studying design solutions created in contexts ranging from mainstream graphic design and advertising through to socio-political messages and imagery made by non-designers, you will develop a referential understanding of the potential of visual language for designers. You will then be required to apply this knowledge to the making of designs employing similar problem-solving strategies.

Offerings in 2025

Teaching periodCampusMode
Second semesterCaulfieldOn campus

Assessment

  • Project 1Project
    15%
  • Project 2Project
    35%
  • Project 3Project
    50%

Learning outcomes

When you finish this unit, you should be able to:

  1. 1

    Understand the breadth of communication elements used within graphic design including metaphor, juxtaposition, parody, wit and humour;

  2. 2

    Understand the development of modern graphic design and its associated conceptual and intellectual development;

  3. 3

    Clearly understand the language and grammar of visual communication;

  4. 4

    Utilise a thorough comprehension of this language in the execution of your own projects.

Workload and teaching

  • Studio activities36 hours
  • Teaching approachActive learning
  • Teaching approachCase-based teaching

12 hours per week including 3 contact hours plus 9 hours of independent study.

Contacts

Chief Examiners
Mr Warren Taylor
Unit Coordinators
Mr Warren Taylor

Common questions

What are the prerequisites for CDS1303?

None, but you must take OHS1000 before or alongside it.

When is CDS1303 offered?

In 2025, CDS1303 runs in Semester 2 at Caulfield.

Does CDS1303 have an exam?

No. CDS1303 has 3 assessment tasks and no exam.

More details

Credit points
6
Level
1
Study level
Undergraduate
Faculty
Faculty of Art, Design and Architecture
Organisational unit
Department of Design
Type
Coursework
EFTSL
0.125
Student contribution
SCA Band 2
Study abroad
Available
Handbook years
202320242025