CDS2402 Advertising design
Faculty of Art, Design and Architecture
CDS2402 Advertising design is a level 2, 6-credit-point, undergraduate unit from the Faculty of Art, Design and Architecture, offered in 2025 in Semester 2 at Caulfield. It has no prerequisites.
- Credit points
- 6
- Offered in 2025
- Semester 2
- Caulfield
- Assessment
- No exam
- 3 tasks
The 2027 handbook has no page for CDS2402. This is its 2025 entry, the latest one.
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Requisites
Before CDS2402
Corequisites
Pass these before, or take them in the same semester.
Prohibitions
You can't enrol if you have passed any of these.
After CDS2402
No unit lists CDS2402 as a prerequisite in the 2025 handbook.
Enrolment rules
Prohibition: VCO2401
You must have completed at least 48 credit points in any Monash degree.
Overview
This unit introduces you to the specific skills, demands, practices and opportunities in advertising. In a series of assigned projects involving press, print, signage and television applications, you explore the parameters, opportunities and constraints of these various contexts. You are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.
Offerings in 2025
| Teaching period | Campus | Mode |
|---|---|---|
| Second semester | Caulfield | On campus |
Assessment
- Project 1Project30%
- Project 2Project30%
- Project 3Project40%
Learning outcomes
When you finish this unit, you should be able to:
- 1
Demonstrate competence in conceptualising, visualising, copywriting and art direction in the context of advertising;
- 2
Understand and be able to implement research analysis, problem solving, creative teamwork and brief compliance;
- 3
Engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market;
- 4
Consider ethical questions concerning the persuasive powers of advertising.
Workload and teaching
- Studio activities36 hours
- Teaching approachResearch activities
- Teaching approachIndustry-based learning
- Teaching approachActive learning
- Teaching approachProblem-based learning
- Teaching approachEnquiry-based learning
- Teaching approachCase-based teaching
- Teaching approachRole play
12 hours per week including 3 contact hours plus 9 hours of independent study.
Contacts
- Chief Examiners
- Dr Xavier Ho
- Unit Coordinators
- Kate Mansell
Common questions
What are the prerequisites for CDS2402?
None, but you must take OHS1000 before or alongside it.
When is CDS2402 offered?
In 2025, CDS2402 runs in Semester 2 at Caulfield.
Does CDS2402 have an exam?
No. CDS2402 has 3 assessment tasks and no exam.