ETW3482 Data mining for business
Faculty of Business and Economics
ETW3482 Data mining for business is a level 3, 6-credit-point, undergraduate unit from the Faculty of Business and Economics, offered in 2023 in Semester 1 at Malaysia. It has no prerequisites.
- Credit points
- 6
- Offered in 2023
- Semester 1
- Malaysia
- Assessment
- No exam
- 1 task
- Workload
- 144 hours
- per semester
This is the 2023 handbook entry. See the 2027 entry.
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Overview
This unit will cover the key concepts of data mining, emphasising applications in business. You will learn data pre-processing skills and common data mining techniques. You will access data from various sources and be exposed to hands-on practice by studying industrial cases. You will become acquainted with popular statistical learning methods, through both supervised and unsupervised learning, and gain sufficient confidence to make decisions based on data.
Offerings in 2023
| Teaching period | Campus | Mode |
|---|---|---|
| First semester | Malaysia | On campus |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
distinguish the application of supervised learning methods from unsupervised learning methods
- 2
recommend proper data exploration and pre-processing techniques for data mining preparation
- 3
employ the data mining tools appropriately and effectively
- 4
evaluate and compare the performance of the models built
- 5
produce conclusions and decisions based on data outputs.
Workload and teaching
- Teaching approachCase-based teaching
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Where it fits
ETW3482 is part of 2 areas of study in the 2023 handbook.
Contacts
- Chief Examiners
- Dr Lee How Chinh
Common questions
What are the prerequisites for ETW3482?
ETW3482 has no prerequisites.
When is ETW3482 offered?
In 2023, ETW3482 runs in Semester 1 at Malaysia.
How much work is ETW3482?
The handbook expects about 144 hours of study across the semester. No students have rated its difficulty yet.
Does ETW3482 have an exam?
No. ETW3482 has 1 assessment task and no exam.
Which majors and minors include ETW3482?
ETW3482 is part of Business analytics and Financial technology.