Data analytics and insights generation

Business intelligence techniques empower today's managers to adopt a 'detective' mindset as they strive to make use of vast amounts of data. Using commonly available tools such as Power BI and Generative AI, managers can apply a range of powerful analytical techniques to support decision making and develop valuable insights. To produce such insights that address real-world challenges, data-fluent managers need basic skills in how to use these tools across the data analytics cycle, particularly within the processes of data identification, data exploration and data analysis.

This unit equips managers with an understanding of two of the most relevant and commonly used managerial analytics tools. Specifically, the unit highlights the use of Power BI and Generative AI to produce and communicate analytical outputs. These tools can be used throughout the data analytics life cycle. This unit will focus on their use for data identification, exploration, and analysis, providing data-fluent managers with the ability to create their own findings and communicate the insights they generate.