MBA5242 Strategic marketing management
Faculty of Business and Economics
MBA5242 Strategic marketing management is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2027. It has no prerequisites.
- Credit points
- 6
- Offered in 2027
- Not offered
- Workload
- 153 hours
- per semester
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Requisites
Before MBA5242
No prerequisites or corequisites besides the enrolment rules below.
After MBA5242
No unit lists MBA5242 as a prerequisite in the 2027 handbook.
Enrolment rules
You must be enrolled in course B6017, B6054 or B9001 to undertake this unit.
Overview
Strategic Marketing focuses on analysing markets, customer behaviour and developing and executing marketing strategy. In an interactive digital environment, consumer and organisational buying behaviour is critically altered, and appropriate models of marketing are required. The unit explores market orientation, market research and analysis, marketing planning and marketing implementation in a range of contemporary contexts. Contemporary issues addressed include customer engagement, value propositions, brand strategy and ethical thinking and practice.
Offerings in 2027
The 2027 handbook lists no offerings for MBA5242.
Learning outcomes
When you finish this unit, you should be able to:
- 1
apply the core concepts and theories of marketing (including ethics and responsibility) to analyse, evaluate and make decisions about complex business issues
- 2
critically evaluate strategic alternatives regarding the marketing of goods and services and recommend decision paths for marketing leaders
- 3
appraise the scope and role of marketing, its relationship to organisational strategies and its financial outlays and outcomes
- 4
discuss the impact of strategic decisions on market and societal outcomes – consumption, competition, sustainability, and wellbeing
- 5
apply ideation and problem-solving skills to evolve business innovations in complex and dynamic environments involving technology, demographics and regulation.
Workload and teaching
- Seminars45 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 153 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Common questions
What are the prerequisites for MBA5242?
MBA5242 has no prerequisites, but enrolment rules apply.
When is MBA5242 offered?
MBA5242 has no offerings listed in the 2027 handbook.
How much work is MBA5242?
The handbook expects about 153 hours of study across the semester. No students have rated its difficulty yet.