MBA5242 Strategic marketing management
Faculty of Business and Economics
MBA5242 Strategic marketing management is a level 5, 6-credit-point, postgraduate unit from the Faculty of Business and Economics. It isn't offered in 2024. It has no prerequisites.
- Credit points
- 6
- Offered in 2024
- Other periods
- Caulfield
- Assessment
- No exam
- 1 task
- Workload
- 153 hours
- per semester
This is the 2024 handbook entry. See the 2027 entry.
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Requisites
Before MBA5242
No prerequisites or corequisites besides the enrolment rules below.
After MBA5242
No unit lists MBA5242 as a prerequisite in the 2024 handbook.
Enrolment rules
You must be enrolled in course B6017, B6054 or B9001 to undertake this unit.
Overview
Through imparting conceptual knowledge and strategic skills in marketing, this unit aims to foster a strategic marketing mindset. You will learn how to strategically create and launch market offerings that create value for clients, business partners, and society at large, as well as contribute to financial growth for the organisation. Marketing institutions, toolkits, metrics, and outcomes will be discussed. Emphasis will be on decision-making as managers, with contemporary critical-ethical thinking.
Offerings in 2024
| Teaching period | Campus | Mode |
|---|---|---|
| MBA teaching period 1 | Caulfield | On campus, block |
Assessment
- Within semester assessment100%
Learning outcomes
When you finish this unit, you should be able to:
- 1
explain core concepts and theories of marketing (including ethics and responsibility), and apply them to analyse, evaluate and make decisions about complex business issues
- 2
critically evaluate strategic alternatives regarding the marketing of goods and services and recommend decision paths for marketing leaders
- 3
appraise the scope and role of marketing, its relationship to organisational strategies (commercial as well as non-profits), and its financial outlays and outcomes
- 4
articulate understanding of and responses to the impact of strategic decisions on market and societal outcomes – consumption, competition, sustainability, and wellbeing
- 5
exhibit skills of ideating and problem solving to evolve business innovations in complex and dynamic environments involving technology, demographics, and regulation
Workload and teaching
- Seminars45 hours
- Teaching approachActive learning
Minimum total expected workload to achieve the learning outcomes for this unit is 153 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities.
Contacts
- Chief Examiners
- Dr Dominic Thomas
Common questions
What are the prerequisites for MBA5242?
MBA5242 has no prerequisites, but enrolment rules apply.
When is MBA5242 offered?
MBA5242 has no offerings listed in the 2024 handbook.
How much work is MBA5242?
The handbook expects about 153 hours of study across the semester. No students have rated its difficulty yet.
Does MBA5242 have an exam?
No. MBA5242 has 1 assessment task and no exam.