MBA5249 Creativity and entrepreneurship

Have you ever had a great idea and been unsure about how to bring it to life? Or found a wicked problem but not known how to solve it? Or maybe you have wondered how seemingly successful people pitching their businesses on stage, got to that point. Innovation and entrepreneurship is often shrouded in mysticism and hyperbole, with lightning bolts seemingly striking as geniuses appear with a breakthrough idea. The truth is, to truly be creative, entrepreneurial and innovative, you need to do a lot of hard work, but the rewards can be incredible. In this unit, students are placed into start-up style teams that focus on addressing a real world challenge; from defining a clear problem to solve, through to coming up with a solution, building a business model around it, and then pitching your venture to a panel of industry experts. This is a hands-on, experiential unit, with a focus on building entrepreneurial and creative mindsets, and practical skills. Teams will follow industry leading frameworks spanning design thinking, lean experimentation and business modelling to collaboratively bring sophisticated, considered and innovative business concepts to life.